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Exceptions and specific uses
MARKETING LITERATURE
Fonts In designed materials, the fonts used will be different to the ones used for corporate communications indicated on page 3 .
Marketingmaterial (such as brochures and flyers) will vary in size and style, but must always be identifiable as being from the CIPP.
There are two main fonts used in marketing materials, as displayed below.
LFT Etica - used for main titles, headings and highlights
Marketing literature should adhere to the house styles on page 3 with the below observations and exceptions
LFT Etica Bold LTF Etica Bold Italic The CIPP offers... The CIPP offers... The CIPP offers... The CIPP offers... The CIPP offers... The CIPP offers... The CIPP offers... LFT Etica Regular LFT Etica Italic Formata Light Formata Light Italic
Logos The CIPP logo should be used as per the guidance on page 4, but with the following additions: ● ● The CMYK version should be used where possible ● ● The two colour Pantone logo should be used on externally printed corporate stationary such a letterhead ● ● The CIPP logo should be used in the bottom right corner of materials. It can be displayed in the middle if the design necessitates it but should not be display in the left corner Additional logo use Additional logos for sponsors, partners or accrediting bodies should be use on marketing literature where appropriate and with the following guidance: ● ● Sponsor logos - displayed approx 50% smaller than the CIPP logo (no exact ratio as depends on the layout) ● ● Partner logos e.g. joint membership - displayed proportionality the same size as the CIPP logo and in the left bottom corner ● ● Quality standards logos - should be used on ‘flagship’ marketing materials (see page 5 ) such as letterhead, the prospectus and the main conference showguides but is not necessary on all marketing literature
Colours ● ● Designed marketing literature can take advantage of the full range of colours in the corporate palette (see page 3 ) ● ● Full colour should always be used in order to represent the corporate image. The only exception to this is with corporate stationary such as letterheads and compliment slips, where a two colour spot process is applied using the Pantone reference colours noted in these guidelines Links ● ● Website URLs should be bold and ‘CIPP orange’ (see page 10` ) ● ● Email addresses and phone numbers should be ‘CIPP blue’ (see page 10 ) but not bold
Formata - used for body text
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Formata Medium
cipp.org.uk
CIPP GoldfingerHouse, 245 Cranmore Boulevard, Shirley, Solihull, B90 4ZL 0121 712 1073 0121 712 1001 membership@cipp.org.uk cipp.org.uk
SymphonyHall, Birmingham
There are additional fonts used for Professional magazine (see page 13 ) and special uses for specific event.
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12
CIPP communication and branding guidelines
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