CIPP communication and branding guidelines

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Communication guidelines

PRESENTATIONS

The CIPP run a large number of training courses and events throughout the year which require the use of a slide deck. There is amaster PowerPoint slide template available that should be used, internally and externally, to ensure consistency across all presentations.

Guidance and tips for creating presentations

Keep it simple Your slides should be designed to summarise, illustrate or highlight key points in the content you are delivering, whether at a training course, event or internal meeting, and not to be read from verbatim. Save details in your slide notes for reference when delivering, and only include the key information on the slides themselves. Limit bullet points Don’t overcrowd slides with too many bullets, and too much information. Bullets should be short and punchy and not be paragraphs of text. The master template has set font sizes so don’t be tempted to decrease the font size to fit more content on. If you don’t have enough space, start another slide. Be mindful of the margins When creating your presentations, avoid text or graphics falling outside of the main text area of the slide. The master presentation includes CIPP branding and contact details in the folio so do not let your text or graphics overlap these elements. If space if an issue, start another slide.

Use high quality graphics Slide presentations are an extension of the CIPP brand and should appear to be of a high quality. Using high quality graphics ensures that the presentations, the speaker and the Institute will look professional. A selection of high quality images are available here , or contact the design team for anything specific. Don’t change fonts and colours The master PowerPoint template has fonts, sizes, colours and backgrounds defined to ensure all presentations look the same. These elements should not be changed without prior consent from marketing. Limit animations and transitions Animations and transitions can add value to slides, and can be a useful tool for highlighting information or for making a statement; but over-use of these can make the presentations look unprofessional. Keep transitions consistent throughout the presentation and limit animation to where it will add value to what is being delivered.

Presentation styles

Title and divider slides ● ● Main title: Arial regular, 40pt, CIPP yellow ● ● Subtitle: Arial regular, 28pt, white Body slide ● ● Title : Arial regular, 40pt, CIPP blue ● ● Body text: Arial regular, 28pt, Grey (R87 G90 B91