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Branding and style guidelines
THE CIPP LOGOS
Guidelines for use ● ● The full colour versions should be used where possible (single colour versions are available if necessary) ● ● The logo should always carry the strapline ‘leading the profession’ to reinforce the company mission and vision If this is not possible please consult the design team. ● ● Print and web versions of the logo are available and a suitable version should be chosen for appropriate use ❍ ❍ For print, use the 300dpi CMYK JPG or EPS versions (the eps will not be viewable on PCs without suitable software but the recipient should be able to open it) ❍ ❍ For web, use the 72dpi JPG or PNG versions ● ● The IPP Education logo is not used widely so please check with marketing before use Usage restrictions The CIPP does not allow any members or companies to use its logo. For printed documents and slides the following text should be displayed: The CIPP logo may not be used to endorse any product or service. Any attempt to use the CIPP logo to represent that the CIPP endorses a service or product is strictly prohibited. Usage exceptions ● ● CIPP can grant temporary use of its logo to agreed parties e.g. sponsorship agreements. In these instances please use the trademark agreement form saved here ● ● Chartered members can use a digital badge on email and social media to promote their achievement (See page 9 for details) ● ● The PAS logo is currently the only CIPP issued logos that are able to be used by members and organisations. (Separate usage guidelines are available on page 9 or here ) Please notify the marketing team of any misuse of the logo.
The following guidance should be observedwhen using the CIPP logos
All CIPP logos can be found here
Master/stacked logo The CIPP master (stacked) logo is the preferred version and should be used on all communications where possible.
Single colour and two-tone logos Where it is not possible for the full colour logo to be used (e.g. on a dark background) then the mono or two-tone logo should be used as below:
Recommended size The ideal size would be approximately 35mm wide but is dependent on the document. The logo should ideally not be displayed smaller than 25mm wide or larger than 40mm wide.
In-line logo For instances where there is insufficient space for the master logo (for example, on promotion items), the in-line version can be used as below.
Recommended sizes are per master and in-line versions.
IPP Education Logo IPP Education Ltd is a subsidiary of the Chartered Institute of Payroll Professionals (CIPP) and is the company through which the CIPP’s learning and development programmes are delivered.
Recommended size The ideal size would be approximately 80mm wide, and should not be displayed smaller than 55mm or larger than 90mm wide.
This logo is used predominantly on invoices and and is not widely used on business communications.
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CIPP communication and branding guidelines
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