Carnaby Magazine Issue 5

Sustainability in the City: Stand for Tomorrow at TOMS

a musician, activist and community builder working on mental wellbeing and sustainable living for young women. Beyond that, it’s a larger call to action to our community to take a stand for what they believe in and make a positive impact on the future, big or small. We can all be change-makers! How does the Carnaby store shout about these important subjects? We are so proud of our TOMS London Community Outpost in Carnaby as it’s so much more than just a store. It’s a place for people to meet, share a coffee at our TOMS Roasting Co. coffee bar, join an event or learn more about our giving. From checking out the latest styles and getting inspired by the work that we do to buying a coffee – which gives a day of water to a person in need – and even going on a virtual reality ‘Giving Trip in Peru’, there’s a lot to see and do that you wouldn’t expect in a normal store. What are the must-haves from the Carnaby shop? This year check out the hero styles that are part of our ‘Stand for Tomorrow’ campaign, including our new Airforce Blue TRVL LITE sneakers. The Venice Collection will also be available in the Foubert’s Place store – these are a tribute to our Californian roots, featuring the classic TOMS styles in pop colours and neon brights.

Renowned for its revolutionary One for One giving model, TOMS provides shoes, eyesight restoration and water through its wide network of Giving Partners. Amy Smith, TOMS’ Chief Giving Officer, tells us more. Give us the latest on the amazing work that goes on at TOMS. When Blake Mycoskie first launched TOMS 12 years ago, he made a commitment to building a better tomorrow. Since then, TOMS has given away over 86 million pairs of shoes through One for One. TOMS has also aided 600,000 sight restorations and provided 600,000 weeks of safe water to communities around the world. With every product purchased, TOMS will help a person in need. We currently work with over 60 Giving Partners and look to them for guidance on the most pressing needs of the people they serve. We are launching the ‘Stand for Tomorrow’ campaign, where we will communicate the evolution of our giving model and launch the first local projects in Europe. We will introduce our customers to the activists, change- makers and artists we will be working closely on these projects with. These include Joshua Coombes, a London-based hairdresser and founder of the campaign #DoSomethingForNothing, and Ella Grace Denton, Tell us about your new ‘Stand for Tomorrow’ campaign for 2019.

Find TOMS at 5–7 Foubert’s Place.

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