CORNERING THE MARKET
Dancing in the Kitchen Julianne Hough brings movement, excitement and an authentic love for Blue Diamond to a wide-reaching, new Almondmilk campaign. For Julianne Hough, the kitchen has always been more than a place to grab a quick bite. It is a stage, a gathering spot and, when the mood strikes, a dance floor. That mix of movement and everyday joy is at the heart of her new partnership with Blue Diamond Almondmilk, a collaboration designed to make familiar routines feel anything but ordinary. The multi-talented dancer, actress and host stars in two new campaign videos that tap into the exciting place the kitchen can be, while adding Hough’s signature energy. Hough turns everyday pours, sips and snack breaks into playful moments of choreography. Almondmilk Favorites to Fuel the Routine The campaign spotlights two distinct Blue Diamond Almondmilk varieties. Unsweetened Simple is made with just three simple ingredients: water, almonds and sea salt, while Chocolate Protein pairs creamy and indulgent chocolate with 8 grams of plant protein and 45% less sugar than chocolate dairy milk. Together, they offer easy options for a wide range of routines: poured into iced coffee or matcha, served with cereal, blended into smoothies, stirred into overnight oats or enjoyed straight from the glass.
That versatility mirrors Hough’s own pace. Between performing, traveling, creating and training, she looks for simple, satisfying choices that move with her day from breakfast and post-workout refueling to the spontaneous kitchen dance break.
My lifestyle is always on the go, so I’m constantly looking for delicious, feel-good ways to fuel my day. Blue Diamond Almondmilk is a natural fit for me, and it’s something my dad and I both genuinely love. I had so much fun bringing the creative to life and leaning into that nostalgic feeling of dancing around the kitchen, making everyday moments a little more joyful. — Julianne Hough
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ALMOND FACTS
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