A Hands-On Creative Partner Hough’s role extended beyond appearing on camera. From the initial concept through the final spots, she helped shape the creative around her personality, active lifestyle and love of movement. Her choreographed work helped make Blue Diamond Almondmilk itself feel like a natural partner in the action. “Julianne brought such a joyful, hands-on energy to every part of this partnership,” says Maya Erwin, vice president, marketing and innovation, Blue Diamond Growers . “She understood exactly how to make the spots feel playful, nostalgic and completely her own. We’re thrilled to pair her creativity and passion for movement with the delicious versatility of Blue Diamond Almondmilk.” The fit was authentic from the start. Hough was already a fan of Blue Diamond Almondmilk and a Blue Diamond Lightly Salted Almonds snacker. When Blue Diamond reached out, she responded that she was already a big fan of the brand. From Screens to Stores The two videos are built for a broad digital audience, with a guaranteed 90 million views through connected-TV streaming impressions on Hulu, Netflix, Amazon Prime Video, Disney+, Peacock, YouTube and other platforms. On social media, the campaign includes more than 300 million guaranteed impressions across channels including Meta, TikTok and Reddit. Behind-the-scenes social content will give audiences another view of the energy on set, with snippets from the making of the commercials. The partnership will expand again in January 2027, when Hough will share recipes featuring Blue Diamond products on social media. At retail, floor and shelf displays are planned for more than 6,000 stores nationwide, including Walmart and Kroger locations, bringing the campaign’s feel-good invitation from the screen to the aisle. It is a fitting final step for a partnership rooted in the idea that everyday nourishment can be practical, delicious and worthy of a little celebration.
The Back-to-School Breakfast Pairing Built for Modern Shoppers As back-to-school routines have returned, Blue Diamond Almondmilk and Magic Spoon are giving breakfast a modern upgrade. Together, they offer Millennial and Gen Z shoppers a convenient, better- for-you option that fits busy lifestyles. The partnership combines two brands with strong momentum and natural shopper overlap. More than half of Magic Spoon households already buy almondmilk, representing approximately 2.5 million shared households. The cross-category partnership is designed to drive trial and increase frequency. Magic Spoon’s high-protein, low-sugar cereal paired with Blue Diamond Almondmilk creates a complete wellness breakfast combining elevated ingredients, familiar appeal, convenience and credibility. A national back-to-school activation will bring the pairing to select Ahold Delhaize, Kroger, Safeway and Albertsons stores through shelf talkers, coupon tear pads, and boosted co-branded social content. Shoppers may also receive free Blue Diamond Almondmilk with a Magic Spoon purchase. With more than $219,000 in combined investment across nearly 2,000 select stores, the brands are positioning the pairing as a winning breakfast solution for modern shoppers and busy families restarting their morning routines.
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