Dear Fellow Cattlemen, As President of the International Red Brangus Breeders Association (IRBBA), I write to highlight a clear opportunity in today’s commercial cattle market: the growing demand for red-hided cattle and the strong prices they continue to command. Across the industry, interest in red genetics is growing. Commercial producers, feeders, and packers value the combination of heat tolerance, hardiness, and carcass performance that well-bred red cattle deliver. This demand has translated into premium prices for red-hided calves and feeder cattle in many regions, creating real economic incentives for ranchers to incorporate proven red genetics into their herds. Red Brangus bulls are ideally positioned to help commercial cow herds capture this value. The breed is a carefully developed 3/8 Brahman × 5/8 Angus composite that brings hybrid vigor without sacrificing the traits commercial operators need most: • Adaptability and resilience – Heat tolerance, parasite and disease resistance, and the ability to thrive in challenging climates to reduce stress and input costs. • Reproductive efficiency – Early puberty, high fertility, calving ease, and excel- lent longevity mean more calves weaned per cow exposed and lower replacement rates. • Performance and carcass quality – Rapid growth, efficient feed conversion, and the ability to produce tender, well-marbled beef that meets consumer and packer expectations.
INTERNATIONAL RED BRANGUS
BREEDERS ASSOCIATION OFFICERS AND DIRECTORS
IRBBA OFFICERS President, Stephen Lee Vice President, Dennis Davis Secretary, April Villarreal Treasurer, John Greenwood IRBBA BOARD MEMBERS Marcos Borges Bruce Buffaloe
Allen Goode Kyle Stutts Ladd Weid
REDBRANGUS.ORG
• Practical advantages – Naturally polled cattle, moderate frame size, and the solid red hide color that aligns with current market preferences.
When Red Brangus bulls are used on commercial cow herds, producers consis- tently report improved calf vigor, higher weaning weights, better survivability, and progeny that retain value through the feedyard and on the rail. The hybrid vigor generated helps commercial operations improve efficiency while maintaining the red hide color that currently attracts strong buyer interest. The IRBBA exists to support the advancement of true Red Brangus genetics and to connect commercial cattlemen with breeders who can supply bulls proven for these traits. I encourage you to visit redbangus.org, review the available genetics, and consider how Red Brangus bulls can strengthen your commercial cow herd's profitability and sustainability.
Sincerely,
Stephen M Lee, Jr, DVM IRBBA President
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