CASE STUDY
Customer stories Ethical lender etika benefit from champion/challenger testing with newly implemented ADP
tomers that get into difficulty will not increase their debt. They believe that if the risk modelling and decisioning isn’t correct, it’s etika’s responsibility, not the consumer’s. The choice Prior to choosing to work with Lending- Metrics, etika was doing a lot of work in-house, such as monitoring changes in the market, rather than using a third party. Previously, all risk decisions were decided by a technical team, rather than a credit risk department, using an in-house decision engine. The lender wanted to be able to concentrate more on growing the business so began to look at what technological solutions they could use to improve processes.
They soon recognised that they wanted a decisioning system that could be managed by a credit risk resource and Auto Decision Platform (ADP) was the clear solution. LendingMetrics’ consul- tative approach allowed them to clearly demonstrate potential and flexibility of the solution. The experience Since implementation, etika have found the ongoing support and project man- agement from LendingMetrics invalua- ble. According to etika, when they have encountered challenges or want to initi- ate something new in ADP, the Lending- Metrics team have always been happy to help.
Founded in 2012, etika delivers fair and flexible
financial products in a socially responsible way to customers, retailers and partners. About etika can be selected as a payment option at checkout - also known as an “at the basket lender” - with a number of retailers. The technology-driven company actively seeks out retail partners that meet their standards for ethical finance, ensuring they put the financial well-being of customers first. Unusually, the lender does not charge fees for late payment, meaning cus-
16 | Metrics Monthly
Q1 | 2022
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