More accounts
Salespeople with higher EQ develop…
Higher sales
Stronger customer service Better customer retention
Sales and Customer Loyalty: The Customer Perspective
Whatever kind of organization you run, a primary measure of success will be the way your customers perceive you. The organization's ability to attract and retain customers requires far more than customer satisfaction – as Benjamin Schneider wrote in the Sloan Management Review, to create loyal customers, organizations must endeavor for "customer delight." 34
EQ Sales Advantage
Sanofi-Aventis + $2m/mo
L'Oreal + $2,558,360
MetLife + 37%
Amex Advisors + 2%
PAGE 18
White Paper The Business Case for Emotional Intelligence
Made with FlippingBook Annual report