Blue Diamond Almond Facts January-February 2023

CORNERING THE MARKET

Announcing the Return of Chilé ‘N Lime Flavored Almonds Popular Flavor Back for a Limited Time Only Just in time to spice up the new year, Blue Diamond announced the return of its popular Chilé ‘N Lime Flavored Almonds. The taste-tempting, zesty flavor is available at Blue Diamond Nut & Gift Shops in Sacramento, Modesto and Chico, and at select national retailers for a limited time only. “ Blue Diamond is thrilled to bring back this beloved favorite for our customers,” said Maya Erwin, Vice President of Innovation and R&D, Blue Diamond Growers . “Ensuring that almond lovers can enjoy their favorite flavors is why we keep developing new and exciting products, as well as re-introducing flavors that our customers crave. Due to popular demand, Chilé ‘N Lime is one of those delicious flavors that we just had to bring back — but they won’t be around for long.”

The Chilé ‘N Lime Flavored Almonds include a hint of lime with a tangy and savory spice blend that satisfies even the most adventurous of palates. In addition to the incredible taste, Blue Diamond almonds pack more than six grams of plant protein per serving and are an excellent source of the antioxidant, vitamin E, and a good source of magnesium. The Chilé ‘N Lime almonds are a superfood with super flavor. These healthy, delicious, California-grown snacks are also gluten-free and kosher certified. With more than 50 percent market share of the U.S. snack almond business, Blue Diamond is a world-class leader in consumer trend analysis and flavor forecasting leading to exciting flavors like Chilé ‘N Lime and many other incredible flavors within the Blue Diamond Growers snack almond line up. Check out all of the Blue Diamond snack almond flavors on the website at www .bluediamond .com.

Blue Diamond Launches New Creative Ad Campaigns Across Portfolio of Brands Introducing three original marketing campaigns for Snack Almonds, Almond Breeze , and Almond Flour brands

Blue Diamond announced the launch of three new 360-degree creative marketing campaigns across the company’s portfolio of brands and products, including Snack Almonds, Almond Breeze ® , and Almond Flour. According to Global Market Reports, the plant-based food market continues to flourish and will gain $34 billion by 2030, and so will the demand for delicious and innovative products using plant-based ingredients.

In 2022, Blue Diamond began revitalizing its marketing in partnership with creative agency McKinney. The launch of these campaigns is part of an increased Blue Diamond investment to showcase the array of almond-based products in new, creative ways. The campaigns will reach consumers across the media and shopping marketplace to demonstrate the benefits of Blue Diamond Almonds to the world. Mark Jansen, CEO Emeritus, expressed his excitement at the launch: “I am incredibly proud of the work and creativity that

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ALMOND FACTS

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