Lucy Blanchard linkedin.com/in/lucy-blanchard-1b79a345 ■ Career history: Head of Marketing & Communications, FirstPort, UK Marketing Manager, Curzon Consulting, UK UK Marketing Manager, Ayming, UK Marketing Executive, Aston Martin Lagonda, UK ■ Education highlights: Executive MBA, Warwick Business School, UK Professional Diploma, Chartered Institute of Marketing, UK
BA (Hons), History of Art, University of Warwick, UK
■ Nationality: British
■ Languages:
English (native) French (basic)
■ Career achievements: Introduced new marketing and external communications strategies (B2B and B2C) at FirstPort to support growth and brand improvement, resulting in a 300% increase in positive PR coverage, a 200% increase in award wins and a 103% increase in inbound leads over two years. Established and grew an in-house marketing department for UK division of French consultancy group Ayming. Diversified B2B marketing to take a multi-channel approach and launched three new consultancy service offers, helping to more than double UK revenue in the first two years. Repositioned the vehicle accessories marketing approach at Aston Martin to increase product visibility, improve awareness and generate dealer (B2B) and owner interest (B2C). Annual e-commerce target achieved in first six months and new collateral generated a 25% sales increase.
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