WBS EMBA Talent Profiles 2021

David McLeod linkedin.com/in/mcleod-david

■ Career history: Chief Executive Officer, Backbone Connect Limited, UK

Direct Marketing Manager, Danwood, UK Direct Marketing Manager, Adapt Plc, UK

■ Education highlights: Executive MBA, Warwick Business School, UK Business Growth Programme, Cranfield Business School, UK

■ Nationality: British

■ Languages:

English (native)

■ Career achievements: Founded and led a start-up in the IT Managed Services Sector to achieve recognition as one of the top ten fastest growing technology companies in the UK within five years. Devised and implemented a sales and marketing change programme across an existing team of 20, achieving 100% increase in sales performance over a period of nine months. Designed and built a three-year business growth plan which delivered year-on-year growth in sales of 15%, an increase in gross profit of 20%, and an increase in net profit of 30%, while doubling headcount.

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