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| 2 the bainbridge companies
the bainbridge companies
T A B L E O F C ON T E N T S
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Introduction
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Just the Facts
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Leasing Up
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Our Markets
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The Bainbridge Difference
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Quality Partners
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Comprehensive Services
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Key Focus Areas
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Marketing Channels
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Lead Management & Tracking
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Why Bainbridge
I N T R O D U C T I O N
Exceptional experiences. Passionate professionals. At Bainbridge, we have always held ourselves to higher standards—and our residents, partners and investors get to reap the benefits at every touchpoint. Founded in 1997, Bainbridge is a fully integrated family of real estate companies. We engage in virtually every step of the process, from development and construction, to management and marketing, to acquisition and disposition of residential and commercial real estate. Our team brings unsurpassed experience from the top down. With more than 100 years of combined experience, the Bainbridge principals have developed, redeveloped and repositioned more than 40,000 multifamily units. And our team of specialists is devoted to creating exceptional living environments for all of our residents—as well as building lasting, mutually beneficial relationships with our partners.
We look forward to helping you achieve your real estate goals.
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J U S T T H E FAC T S glance. The Bainbridge Companies at a
Headquartered in Wellington, Florida
1997 Founded in
150+ years of principal experience
Offices in Florida, North Carolina, DC Metro Area & New York
>600 professionals
Services: development, construction, property management, leasing, sales, marketing, renovations, asset management, accounting & finance
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P O R T F O L I O B Y T H E N U M B E R S
BUILT & ACQUIRED 30,000+ APARTMENTS ON THE EAST COAST OWNS & MANAGES 23,000+ APARTMENTS TOTAL REAL ESTATE REALIZED & UNREALIZED: 4.7+ Billion
RENOVATED/REPOSITIONED 20,000+ APARTMENTS DEVELOPED & CONSTRUCTED 9,000+ APARTMENTS
Apartment Mix 15% high-rise, 10% mid-rise, 75% garden-style
Business Mix 50% ownership, 50% fee management
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L E A S I NG U P
An experience
we bring with us wherever we go.
Our innovative approach has enabled us to develop more than 9,000 multifamily units, as well as to redevelop or reposition more than 20,000 units across various markets. Currently, we’re managing 73 properties across the country.
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Here are just a few of our lease-up success stories: Axis Wellington Green Bainbridge 3200
Bainbridge River Oaks Bainbridge Shady Grove Metro Bainbridge Six Forks Barcelona Jupiter Campus Circle Urbana One Easton Realm Patterson Place
Bainbridge Bethesda Bainbridge Brandon Crossroads Town Center Bainbridge Casselberry Bainbridge Coral Springs Bainbridge Fair Lakes Bainbridge Hampton Roads Crossing Bainbridge Jefferson Place Bainbridge Lake Crabtree Bainbridge Ybor City Bainbridge at Nona Place Solaya COMING SOON
Bainbridge South End 930 Central Flats Bainbridge at Westshore Marina
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OU R M A R K E T S
growing. Here, there—and
Thanks to our success, Bainbridge has seen substantial growth. And we’re bringing our proven process to more markets nationwide.
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M A P K E Y
CU R R ENT MA R K E T S
FU T U R E MA R K E T S
BOS TON
NEW YORK TR I -S TAT E AREA
NEW YORK
PH I L ADE L PH I A
NEW J ERSEY
MARYL AND DE L AWARE
I L L I NO I S
V I RG I N I A WASH I NGTON, DC
NASHV I L L E
NORTH CAROL I NA
AT L ANTA
CHAR L ES TON
FLOR I DA
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T H E B A I N B R I D G E D I F F E R E NC E
Service. Vision. Integrity. Commitment.
vision We believe in creating exceptional living environments for our residents.
mission To manage, develop and acquire extraordinary multifamily communities throughout the United States.
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core values
consistency & flexibility. WE VALUE
passionate people. WE VALUE
WE VALUE
innovation.
WE VALUE
adaptability.
personal touch and strive to enhance the experience of those we serve. WE VALUE THE
relationships built on trust, open communication, empowerment and respect. WE VALUE
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QU A L I T Y PA R T N E R S
Forging long-lasting and successful relationships.
Over the years, we have collaborated with some of the best companies in the world. And we are proud to have such a balanced mix of institutional and private investors and lenders on our side.
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Here are just a few of the industry leaders we’re proud to call partners:
Clients:
AEW Capital Management The Carlyle Group KKR LivCor
National Real Estate Advisors Partners Group Starwood Capital Group
Construction Lenders:
PNC Wells Fargo
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C OM P R E H E N S I V E S E R V I C E S
At Bainbridge, we strive to provide a significantly higher level of attention and results to our clients than large national firms—while at the same time offering an outstanding range and quality of services. For an outstanding experience at every touchpoint.
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Here’s a snapshot of our core competencies:
Accounting Design
Information Systems Procurement Renovations Human Resources Recruiting Training: Bainbridge LIVE (Learning. Innovation. Vision. Enrichment.)
Due Diligence Maintenance Management Marketing Market Research & Data
Feel free to contact us for a more detailed discussion of our services. We’d love to share how our approach can help you reach better results.
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K E Y F O C U S A R E A S
How we measure success.
2 Execute a highly effective marketing and leasing plan
1
Maximize NOI and profitability
Create exceptional living environments for the residents
Achieve operational excellence
Position the property as a market leader
Build long-term mutually beneficial relationships with our partners, clients and investors
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M A R K E T I NG C H A N N E L S
We implement a customized marketing strategy for each Bainbridge managed community using the full range of tools and resources at our disposal:
EARNED MEDIA PAID MEDIA SEARCH SOCIAL MARKETING REPUTATION MANAGEMENT CONTENT LOCAL WEBSITES BainbridgeCompanies.com LiveBainbridge.com (Property Page) Property Websites
MOBILE SIGNAGE
ACTIVATION (Consumer Engagement) ADVERTISING / MEDIA SCHEDULE REPORTING TOOLS (Lead Management & Analytics)
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Making connections and effectively engaging residents.
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L E A D M A N AG E M E N T & T R AC K I NG
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to make the most of your spend.
At Bainbridge, we utilize multiple tools to monitor what is making an impact and providing the best ROI. Below are just a few of the applications and tools we have in place.
ONESITE LEAD2LEASE LEVEL ONE ANYONE HOME CHATMETER
LEASELABS MODERN MESSAGE YEXT MARKETING 360 OPS TECHNOLGY
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W H Y B A I N B R I D G E
Top7 reasons why Bainbridge will help you succeed. 1 REIT experience with a personal touch and direct commitment to our partners 2 Strong understanding of rental market dynamics 3 A proven track record of handling lease-up, stabilized, distressed and repositioned properties 4 Hands-on approach from senior leadership to property level 5 Ability to dedicate an experienced and talented team to the success of each property and portfolio 6 Innovative and experienced marketing department with a retail view of the business 7 Senior management with more than 150 years of experience in real estate and apartment investment, finance, construction, operations and leasing
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Thank you. Let’s talk about how we can help you achieve your real estate goals.
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FLORIDA 12765 Forest Hill Blvd, Wellington, FL 33414 / 561.333.3669
FLORIDA 1060 Willa Springs Drive, Winter Springs, FL 32708 / 407.937.2279
METRO WASHINGTON DC 7700 Wisconsin Ave, Suite 410, Bethesda, MD 20814 / 301.222.0060
NORTH CAROLINA 401 Harrison Oaks Blvd, Suite 250, Cary, NC 27513 / 919.462.1275
GEORGIA 800 Battery Avenue SE, Suite 100, Atlanta, GA 30339 / 678.383.2190
BainbridgeCompanies.com LiveBainbridge.com
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