platforms and details which industries they’re suited for, but his takeaway isn’t that you need to buy expensive equipment and put out perfectly polished content. Instead, use social media to share what you’re already doing and to document what your business is about. Vaynerchuk also identifies seven principles that should guide any content you publish. These include intent, authenticity, passion, and patience. It’s no coincidence that these qualities are what made Wine Library TV such a hit with YouTube viewers. Gary’s authenticity and passion are palpable, and that’s why viewers connected with him. If you’ve seen any of his recent YouTube videos, you know this holds true today. Vaynerchuk has never tried to say that building a business is going to happen quickly — in fact, he rails against the misconception that success happens overnight. His empire took time to build, just as yours will. If business is at a standstill and you don’t know why, or you’re not even sure where to begin as an entrepreneur, “Crushing It” could help you I know I can; I felt the same way in the dry cleaning business. I made a good $125K-per- year profit and always had some side hustle that jacked that number up a bit to give my family and me a very comfortable living. I thought long and hard about selling that business; it was what I had known for 10 years. The problem was that no matter how comfortable I was, I was still dying a little inside by owning that business. It simply wasn’t for me. Why? If you’ve ever felt trapped, the worst thing you can do is stay. As entrepreneurs, we’re built to take risks. You can’t trap us, cage us, and expect us to thrive. We have to be challenged and pushed to dream and think about ways to make this world a better place — and make a ton of money while we do it. The problem comes when you’re so close to everything that you can’t see the forest for the trees. Or when you think you have all the answers. I’ve discovered that finding the answers for most life and business problems is easy. The
real problem is that those answers are not the answers we want.
Sometimes you’re going to find that you have to fix two other issues in order to fix the main issue. If that is the case, don’t delay; the sooner you fix those two other issues, the sooner you can tackle the main problem. We also sometimes have to be willing to sacrifice today for tomorrow. Tomorrow isn’t promised, so don’t neglect your kids, marriage, and all that is good in your life for a hopefully better tomorrow. But it may mean you have to do stuff you don’t like for a while so you can get to the point of solving the issue you need to solve. Finally, if you want to call yourself an entrepreneur, you have to be willing to take risks every now and then. You have to be willing to lay all of it (okay, most of it) on the line from time to time. You have to be willing to dig deep and work hard for a while. If you take nothing else from this article, at a minimum, take this: If you’re stuck right now, you owe it to yourself, your family, and your employees to get unstuck ASAP.
I often get asked for advice, but when I give the answer, I’m hit with excuses or talk about the lifestyle they want to live or self-limiting beliefs they have. Rarely am I told the answer is the wrong answer. If you’re stuck and need to solve an issue, here are a few steps to try. 1 You need time and space to clear your head. Take a day to unplug and simply go deep into what the issue is. Be super clear; it sucks to solve the wrong problem. 2 Brain dump all the answers you can think of. If you have a partner, mentor, or business- savvy friend, see if they will help here. Whatever you do, don’t limit your solutions. 3 Piece together the answer to your problem based on your brain dump.
Have You Heard the Good News?
1 Peter 2:16 — ”Live as people who are free, not using your freedom as a cover-up for evil but living as servants of God.” Philippians 1:27 — ”Only let your manner of life be worthy of the gospel of Christ, so that whether I come and see you or am absent, I may hear of you that you are standing firm in one spirit, with one mind, striving side by side for the faith of the gospel.” Luke 4:18-19 — ”The Spirit of the Lord is on me because he has anointed me to preach good news to the poor. He has sent me to proclaim freedom for the prisoners and recovery of sight for the blind, to release the oppressed, to proclaim the year of the Lord’s favor.”
understand the key presence that you need to ramp up. Turn to it for suggestions on building your brand, and see why so many of Gary V.’s followers are “Crushing It.”
5
www.thenewsletterpro.com
BUILDING RELATIONSHIPS TO HELP SMALL BUSINESSES SUCCEED.
208.297.5700
Made with FlippingBook Online document