Voyage, Summer 2021 | CWU College of Business

Central Washington University COLLEGE OF BUSINESS LAUNCHES NEW DIGITAL MARKETING MINOR

Digital marketing encompasses all marketing efforts through digital media. Businesses around the world leverage search, social media, mobile, email, and other digital channels to connect with current and prospective customers.

Students will learn about: • Social, search, content • Digital analytics • Artificial intelligence in marketing • Design and digital marketing • Digital marketing strategy

Prepare for a career as a: • Social media and content specialist • Search engine marketer • Digital marketing analyst • Digital marketing strategist • Green economy/healthcare representative • Entrepreneur

No. 1 in-demand skill for high-growth jobs.

cwu.edu/business | cb@cwu.edu | 509-963-2930

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