Voyage, Summer 2021 | CWU College of Business

Dean’s Message

Hello Wildcats: Wow! What a year. As I am sure is the case with many of you and your organizations, we have learned, adapted, and innovated at an unthinkable pace. While recognizing the challenges, trials, and tragedy associated with the pandemic and racial division, this issue of Voyage will focus on the positive outcomes gained in these turbulent times. Our mission and goal of launching students toward a better future remains the same. How we meet that mission, however, has been forced to change. We share many of these stories throughout this issue. During the pandemic, we changed not just how students learn (almost fully remote in the College of Business), but what students learn, to prepare them for the critical challenges facing industry. Important functional areas, such as digital marketing and supply chain management, became even more critical to many businesses. And leadership skills become even more important as we teach the next generation of Wildcats how to handle uncertainty and adversity. Within the pages of this issue we share our experience over the past year in these programs. I am extremely proud of our students, faculty, staff, alumni, and partners for their resilience and accomplishments. We have also invested heavily in Equity, Diversity, and Inclusivity (EDI) initiatives, taking a leadership role on campus. While there is much work still to be done, I extend my thanks to our students who have really pushed us to do more than talk about EDI in light of the Black Lives Matter protests and the violence and discrimination against Asian and Asian American communities. We have expanded access to the Emotional Intelligence certificate, in part to help address the barriers facing our students and alumni who are Black, Indigenous and People of Color. Please know we are committed to continuing this work. Reflecting on the challenges of this year, I am inspired by the many positive innovations, learnings, and accomplishments. We will build on these as we move into a post-pandemic environment. Go ’Cats!

Jeffrey Stinson

Jeff

Jeffrey Stinson, PhD Dean, College of Business

COLLEGE OF BUSINESS MISSION We launch students toward a better future by engaging them in industry-relevant, student-centered programs driven by strong partnerships between students, faculty, staff, and business professionals.

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