The global exchange Travel is flowing both ways, as Saudi attracts a broader mix of international visitors while its high-value outbound market creates opportunities for destinations and travel companies worldwide
INBOUND 2025 29.3MN International tourists SAR176.6BN ($47.1BN) Spend, up 4.8% y-o-y 52% Of inbound overnight visitors travelled for non-religious purposes WHY THEY VISIT 48.3% (14.1mn) Rel igious 24.1% (7mn) Leisure 14.9% (4.4mn) Visiting friends and relatives 7.7% (2.3mn) Business 5.1% Other
WHO IS VISITING? 1. Egypt 3.2mn SAR15.9bn ($4.24bn) spend 2. Pakistan 2.8mn SAR22bn ($5.87bn) spend 3. India 2mn SAR17.8bn ($4.75bn) spend 4. Indonesia 2mn SAR13.3bn ($3.55bn) spend 5. Kuwait 1.8mn SAR2.7bn ($720mn) spend
THE REGIONAL PICTURE (2025)
ASIA PAC 36% of visitors (10.5mn) 47% of spend (SAR82.9bn/$22.1bn) MENA 30% of visitors (8.8mn) 28% of spend (SAR49.7bn/$13.25bn) EUROPE 10% of visitors (2.9mn)
13% of spend (SAR22.5bn/$6bn) European arrivals increased 17.8% y-o-y, while spending rose 20.6%
WHERE THE MONEY GOES 33% Accommodation 22% Shopping 13% Food and beverage 8% Local transport 3% Culture, sport and entertainment
OTHER MAJOR SOURCE MARKETS:
Bahrain (1.4mn) Türkiye (1.2mn) Yemen (1.2mn)
Iraq (1.1mn) UAE (1.1mn)
HOW THEY ARRIVE
69% By air (81% of inbound tourism spending)
30% By land
1% By sea
84 | WTM SPOTLIGHT RIYADH 84 | SPOTLIGHT RIYADH
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