OUTBOUND $29.8BN Estimated value of the Saudi outbound tourism market in 2026 $52.4BN
Forecast market value by 2033 8.4% CAGR Forecast growth between 2026 and 2033 43.5% Family travel’s share of Saudi outbound tourism in 2026 29.5% Leisure travel’s share of Saudi outbound tourism in 2026
THE CHINA CORRIDOR
WHAT IS DRIVING DEMAND?
+91% Increase in flights between Greater China and Saudi Arabia in 2025 versus 2024 6 direct city pairs Connections include Riyadh with Beijing, Shenzhen, Shanghai and Guangzhou; Beijing with Dammam; and Haikou with Jeddah +130% Forecast growth in Chinese leisure spending across the Middle East between 2024 and 2030
More spending power Rising disposable
A younger traveller Generational change is helping drive demand, with younger Saudis seeking more frequent travel and a wider variety of international experiences. More places within reach Expanded airline networks and new direct routes are making international travel easier and opening up destinations beyond established holiday favourites.
incomes are increasing Saudis’ ability to travel internationally and spend on premium flights, upscale hotels, experiences and shopping. Experience first Personalised and experiential travel is gaining ground, with demand spanning cultural experiences, luxury hospitality, adventure, food, outdoor activities and wellness.
Digital by default Tech-savvy consumers, online
booking and social media are making Saudi outbound travel increasingly personalised, connected and influenced by digital inspiration.
Sources: Saudi Ministry of Tourism Annual Statistical Report 2025; DataSaudi, Ministry of Economy and Planning; Coherent Market Insights; WTM Spotlight Riyadh; Dragon Trail International; Tourism Economics.
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