It does not appear in the visual framework because it is not a sequential step, but an ongoing inner practice that shapes the
quality of all the other Cs. In practice, this means: •
Recognizing that your perspective is limited by your lived experience Identifying your “translators” – those who reveal your blind spots Welcoming the discomfort of feedback that challenges you
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Consideration: Expand Your Moral Circle Principle: The practice of actively seeking out, listening to, and valuing diverse perspectives, fostering an inclusive, equitable, and empathetic environment. This means intentionally creating space for voices by appreciating the richness of their diverse perspectives.
Consideration is the external equivalent of internal Confidence. It is the conscious act of expanding your moral circle to include the perspectives and wellbeing of all Stakeholders. Your moral circle refers to the group of beings you believe are worthy of moral consideration. Expanding your moral circle means extending empathy and ethical consideration to a wider range of people and stakeholders, moving beyond a narrow focus on shareholders to include employees, customers, suppliers, the community, and the environment. The Self-Awareness Threshold: The Critical Passage Between Confidence and Consideration – an Invisible Threshold Self-Awareness: Self-awareness is not an 8th C; it is the necessary passage between the “I” (Confidence) and the “We” (Consideration).
See Tool 1, Part 2 (p. 43) for further exploration. Confidence provides the foundation for envisioning the future. But to move from Confidence to genuine Consideration, you must cultivate self-awareness: the willingness to examine your own blind spots, privileges, and assumptions. This work is uncomfortable. It often requires being “awakened” by experiences that challenge your worldview:
NEUROSCIENCE INSIGHT: THE BRAIN SCIENCE OF INCLUSION
Inclusive decision-making activates Relationship (sense of belonging) and Equity (fair treatment). This triggers oxytocin release, strengthening Confidence and social cooperation. When people feel heard and valued, their brain shifts from threat to reward response, enabling higher-order thinking and creativity.
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Feedback from a team member you did not anticipate A failure you did not see coming A moment of truth about how your identity shapes your perspective
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Without this work of self-awareness, Consideration risks becoming performative rather than transformative.
14 © 2026 JONATHAN NORMAND. THIS WORK IS LICENSED UNDER A CREATIVE COMMONS ATTRIBUTION NONCOMMERCIAL 4.0 INTERNATIONAL LICENSE (CC BY-NC 4.0)
Chapter 2
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