Soto Law Group - September 2020

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What makes Duckworth’s equation so important is the fact that it shows how much more important effort is than inherent talent. People who have grit are successful not because they naturally excel at something but because they put in the effort needed to achieve it. A gritty person sees challenges as opportunities, not barriers. It’s this type of growth mindset that can help businesses use grit to their success. How do you begin to develop grit in yourself or in your team? First , home in on what it is about your business or work that you are passionate about. Maybe your passion is giving every customer the best possible experience with your company, or maybe you love finding customers who need your service to fulfill a need. Whatever it is, find it and zero in on it. Second , practice that passion consistently. Have conversations with customers, find out what matters to them, take part in training, and have your team participate in customer success training. Do the work to fuel this passion. Then , develop the belief that your passion has a purpose. Concentrate on the fact that you want to give every person the best possible interaction with your business to contribute to a happier, more positive world. This belief should be integral to every move you make and every interaction your employees have with your customers. When it’s a core principle, this work is unifying.

you can succeed. Grit means being so strongly motivated by your need to achieve something that you continue to pursue it even when obstacles arise, and 2020 has had its fair share of obstacles. You may be exhausted, but now is the time to power your motivation. Along the way, look at failures as milestones on the journey to success. Don’t give up when something becomes challenging — getting “gritty” means failing and learning from it.

While it’s not an overnight transformation, these guidelines can at least give us hope, which is the fourth step : Hold on to the hope that

OPTIMIZE YOUR SALES TEAM

By Enhancing Their Leadership Qualities

Think about the traits of a leader. You may be thinking of someone who can take charge, isn’t afraid to fail, communicates clearly, has a passion for helping people, and is extroverted. Now, think of a successful salesperson. Do you see any overlap in characteristics? The answer is likely yes. Salespeople are natural leaders. They lead consumers to the best product or service, and they effectively push our economy and businesses forward. However, having multiple leaders on one team can create friction. As an entrepreneur or sales manager, you must create a work environment that nurtures your leaders in the sales department without causing issues. Those with an innate sense of leadership still need the right training and work environment to optimize their skills and excel. When you provide these, the confidence of your team increases, their ability to sell effectively is boosted, and

your sales numbers improve. It’s a win-win- win for you, your team, and the company.

best pairs feed off one another. Maybe you have one salesperson who is the best at explaining the technical aspects of your product, while another is the most empathetic and emotional seller. Together, they’re a winning combination.

You can create a plan for cultivating leadership with these two steps.

ANALYZE TRAITS

PROVIDE LEADERSHIP TRAINING

Leaders do have defined traits, but no two leaders are alike. Pinpointing the qualities that make each team member an effective leader — and therefore great at their job — can help you identify sales teams or partners that will function harmoniously. (Coincidentally, this process will also show you who should not work together.) The

Learning is an essential part of sales. Salespeople have to understand the

demographic, cater to trends, and be the first to admit when a sales tactic is wrong. In addition to learning skills specific to their position, salespeople should also undergo leadership training. Many of these courses and teachings target managers who have employees, but when you encourage your team to apply these concepts to potential clients, they will learn what leadership skills they must nurture within themselves to get more sales. You can also take managerial leadership training and convert it into a program that targets your sales team.

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