2024 CHART Training Winner HIGH Overcoming L&D’s Awareness Issue Submitted by: Christina Heilig, Learning and Development Manager, Dewey’s Pizza
Objective
Learning & Development (L&D) does a great job of creating content, but unless learning initiatives are marketed properly, how will anyone know about them and all they can offer? As hospitality trainers, we need to recognize that low learning engagement may be driven by a lack of awareness and the What’s In It For Me (WIIFM).
An Ah-ha moment about “marketing for learning”
How it Works
Results L&D teams should market their offerings just like marketers define their products. They should have their own value proposition, brand narrative, and positioning statement that focuses and guides the team (as well as to communicate what it brings to the organization and its audiences). I began following MAAS Marketing® over a year ago. This is a podcast committed to providing L&D professionals with practical, tactical marketing approaches from experts. The co-founders are very fun, and their website, LinkedIn posts, and podcasts are really laid back and enjoyable to engage with. This episode was extremely eye-opening for me: Marketing for Learning podcast®, Episode 1 - L&D's Awareness Problem (10 minutes): https://open.spotify.com/episode/0Yw0dRIyADOuOxer-
q9XME2?si=18e4582afcea4129 And, here is an excellent blog about Defining Your L&D Product: https://www.maas-marketing.co. uk/blog/defining-your-l-d-product/
https://www.youtube.com/watch?v=S3xlKlL_Q9g
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