OUR BRAND
To craft our brand, we engaged in an intensive process that helped us dig deep into who we are and why it matters. After much deliberation, we chose a brand platform that participants felt everyone could rally behind. This brand platform is not a tagline, nor a campaign headline. It’s a statement to ourselves and to the world that we are bold and forward-thinking. This brand symbolizes our conviction and our belief that we can make this happen. By starting from a place of true collaboration, our brand is a launch pad for a strong and resilient future. The Leap Benchmark Brands: Amazon, Netflix, Nike Adjectives: Innovative, Competitive, Dedicated, Trustworthy Celebrity: Ironman Metaphors: Rapids, Keyboard, Cheetah, Jet
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