SEGRA Employee Brand Booklet


To craft our brand, we engaged in an intensive process that helped us dig deep into who we are and why it matters. After much deliberation, we chose a brand platform that participants felt everyone could rally behind. This brand platform is not a tagline, nor a campaign headline. It’s a statement to ourselves and to the world that we are bold and forward-thinking. This brand symbolizes our conviction and our belief that we can make this happen. By starting from a place of true collaboration, our brand is a launch pad for a strong and resilient future. The Leap Benchmark Brands: Amazon, Netflix, Nike Adjectives: Innovative, Competitive, Dedicated, Trustworthy Celebrity: Ironman Metaphors: Rapids, Keyboard, Cheetah, Jet

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