STUDENT & ALUMNI PEER REVIEWED JOURNAL ABSTRACTS
Peña, P., Riley, J., & Davis, N. (2025)
Prescott, G. L., & Sparger, J. R. (2025)
Riley, J., & Nicewicz-Scott, K. (2025)
Roman, J. L. R., Greene, J., Swaim, J. A., Lowman, G. H., & Maloni, M. J. (2025)
Marketing Meets the Machine: Practical Applications and Innovative Pedagogical Insights from the Frontlines of AI Adoption
Recent bank failures revived memories of significant mis - conduct in the banking industry during the 2007–2010 financial crisis. In response, bank regulators called for properly qualified bank boards. Although banks have re - sponded accordingly, regulatory reports of the recent fail - ures highlight ongoing board ineffectiveness in deterring unsafe and unsound practices (UUPs). To unravel this confounding outcome, we compile hand-collected data on director expertise and bank compliance audit outcomes that capture UUPs. Our robust findings reveal that direc - tors with legal expertise can significantly lower the risk of UUPs, while other professional expertise and bank regu - lators’ “ideal” mix of expertise may not. Additional analy - ses affirm these results across the four categories of UUPs and other compliance audit outcomes. Our evidence raises important implications. Regulators and bank boards may want to consider including directors with legal expertise on bank boards. Future research can explore director legal expertise as a distinct type of professional expertise. Journal of Accounting and Public Policy, 54, 107381 Regulators Got the Wrong Board Expertise Mix to Mitigate Unsafe and Unsound Practices? Bank Compliance Audit Outcomes and Legal Expertise: Have
Journal of Relationship Marketing, 24(3), 173-192 The Impact of Technology on a Firm’s Relational Ecosystem: Revisiting Marketing in the Modern Age Relationship marketing has been and continues to be a dominant subject in the marketing literature due to its roots in the effective co-creation of value between firms and their customers. However, recent societal changes and technological advancements have created new opportuni - ties, benefits, and challenges for customer-centric market - ing, particularly in the wake of the COVID-19 pandemic. As businesses across the globe continue to feel the lasting impacts of the pandemic in various areas such as human resources, retail, corporate social responsibility, and em - ployee dynamics, a firm’s ability to leverage new tech - nologies to enhance internal and external relationships is imperative to gaining a competitive advantage within the globalized marketplace. With increased globalization and connectivity resulting As a result of increased digital connectivity from both the pandemic and new technology, marketers are required to navigate both the opportunities and challenges – including more frequent use, longer dura - tion of use, and higher levels of conflict associated with the use of digital tools – related to reaching and collaborating with internal and external stakeholders virtually. This con - ceptual research synthesizes and reviews the Relationship Marketing schools of thought. It also proposes that firms that can effectively navigate these challenges and integrate relationship marketing principles at their micro- (employ - er-employee) and meso- (firm-vendor) levels will expe - rience a heightened competitive advantage at the macro- (firm-customer) level.
The International Journal of Management Education Re-Examining the Ability, Benevolence, and Integrity (ABI) Model of Trust: Do Business Professors Really Need All Three? Students’ trust in their professors is a critical success fac - tor for student satisfaction and retention, and ultimately professor performance. The seminal ABI model of trust maintains that all three dimensions of ability (A), benevo - lence (B), and integrity (I) are necessary to establish trust. In contrast to this one-size-fits-all perspective, our quali - tative comparative analysis (QCA) on undergraduate and graduate business student survey data finds that professors generally do not always need all three ABI dimensions. For instance, benevolence or a combination of ability and integrity can suffice for most students. Moreover, configu - rations for higher trust differ from those leading to lower levels of trust. Complementing these results, an ensuing qualitative study reveals that the specific dimensions of ABI that students perceive as important for building trust differ from professor perceptions. Specifically, students prioritize relational indicators as opposed to task indica - tors, which are favored by professors. Additionally, person - al attributes emerged as a fourth dimension, suggesting the ABI model of trust may be incomplete for trust in profes - sors. In combination, these results challenge a key under - lying assumption of the ABI model and provide novel and practical insight into how to train new professors and re- train established professors to foster trust with students.
Marketing Education Review, 25(4), 269-270
This special issue of Marketing Education Review, the first in a two-part series, examines how artificial intelligence is reshaping marketing education through practical appli - cations and pedagogical innovation. As AI becomes more deeply integrated into marketing practice and higher edu - cation, marketing educators are rethinking how to design learning experiences that foster creativity, critical think - ing, ethical awareness, and career readiness. The articles in this issue highlight a range of approaches, including qual - itative research capturing marketing student and educator perceptions of AI, the development of a model for AI inte - gration in higher education, and examples of AI-assisted brainstorming, career coaching, and prompt refinement. Collectively, these contributions offer practical strategies and frameworks for implementing AI in the classroom while identifying opportunities for future innovation and research. As classrooms continue to evolve in response to emerging technologies, this issue provides a timely and ac - cessible foundation for thoughtfully incorporating AI into marketing education.
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