STUDENT & ALUMNI PEER REVIEWED JOURNAL ABSTRACTS
Maylath, M. (2025)
McWilliams, D., Mady, A., & Smatt, C. (2025)
Peña, P., Riley, J., & Davis, N. (2025)
Peña, P., Riley, J., & Davis, N. (2025)
Journal of Information Systems Education, 36(4), 379-383 Teaching Case: Smart Poultry Farming Using the Internet of Things, Artificial Intelligence, and Analytics: A Project Management Case Efficient and profitable business operations today rely on the use of advanced technologies. This is particularly evi - dent in managing family farms in the competitive broiler chicken industry. Farmers raising broiler chickens from chick to optimum weight in five weeks require investments in and use of smart farming technologies employing the Internet of Things (IoT), automated monitoring and alerts, artificial intelligence, and machine learning. This case explores these technologies at one family farm in North Georgia to understand how smart technologies and the Internet of Things (IoT) provide an automated workforce and consistent production results. The farm, located in Dawsonville, Georgia, is a large operation raising 200,000 chickens per cycle with a workforce of two. Understanding the application of smart technologies in family business operations aids in meeting world food demand, increas - ing food quality, and farmer profitability. This case study is used in undergraduate and graduate-level management information systems, analytics, and project management courses to critically evaluate the application of these tech - nologies in creating a more efficient business operation. Teaching notes with suggested guidelines, assignments, and discussions are provided upon request.
Beyond the “AI” Powered Slide Deck: Exploring Emerging Tools that Engage, Empower, and Elevate Student Learning
Emotional Intelligence is a Marketing Superpower—So Why Aren’t we Teaching It?
Accounting Research Journal, 38(5-6), 660-675 Understanding the Decision- Making Processes of Investors Using Management Earnings Guidance Information
Marketing Education Review, 35(4), 313-316
Marketing Education Review, 35(4), 289-290
Management earnings guidance is a form of voluntary disclosure that is an important topic in accounting re - search related to investor judgment and decision-making (JDM). The purpose of this study is to adapt prior research on guidance and investor JDM by integrating aspects of both guidance content and guidance provision. Using semi-structured interviews, this study corroborates evi - dence found by prior studies, while also extending knowl - edge about investor JDM when integrating the concepts of guidance news and the impact of COVID-19.
This special issue of Marketing Education Review, the second in a two-part series, explores how marketing ed - ucators leverage artificial intelligence and other emerging technologies to transform learning experiences. While the first issue centered on AI applications, this edition broadens the focus to highlight a wider array of tools that foster engagement and career readiness. Featured articles showcase innovations such as virtual reality simulations, role-playing exercises, influencer marketing case studies from a firm perspective, and hands-on work with cus - tomer relationship management platforms. These contri - butions offer practical strategies that translate marketing theory into applied, immersive experiences that resonate with today’s students. Each article illustrates how accessi - ble and thoughtfully integrated technologies can enhance instruction and strengthen student outcomes. As techno - logical innovation continues to accelerate, this issue pro - vides timely and inspiring models for educators dedicated to reimagining the marketing classroom with relevant, ex - periential, and future-facing tools.
Marketing is a relational discipline that depends on mean - ingful communication and trust-building. However, while marketing students are trained in essential areas like seg - mentation, branding, and analytics, they often encoun - ter emotionally complex challenges in the workplace for which they may be less prepared for. Navigating team dy - namics, responding to feedback, and managing internal and external communication requires more than just tech - nical proficiency. Today’s modern marketing environment requires emotional intelligence (EI), a skillset that includes self-awareness, empathy, emotional regulation, motiva - tion, and social skills. In this work, the authors present activities marketing instructors can implement in existing courses to help students practice EI skills before entering the workforce. It is imperative that students are not only given the technical skills to succeed, but also the soft skills that differentiate them from their peers and technology.
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