FTA Prepares For Virtual Exhibit At Fall Conference FTA has announced the details of its Virtual Exhibit, a replacement for Fall Conference 2020’s Tabletop Ex- hibit.The Virtual Exhibit realizes the need for package printers and converters to continue to conduct busi- ness while recognizing the unique situation presented by COVID-19. Attendees can video conference with exhibitors—either on-demand or at a specified time through a built-in appointment scheduler—to watch product demonstrations, point to issues in their plants and receive customized, tailored solutions. No additional software or downloads are required— the Virtual Exhibit can be accessed from any web browser, enabling exhibitors to receive video calls on any internet-connected device. Utilizing a smartphone or tablet’s camera, they can virtually walk an attend- ee through their showroom, showcase machinery and even run a press. Attendees enter the Virtual Exhibit through a Virtual Lobby, where they can select from all exhibiting com- panies or filter by business category.After making a se- lection, they are taken to that exhibitor’s Virtual Booth. Each Virtual Booth is customizable and features a pro- motional video or slideshow, company description, lead generation with optional gamification and prizes, and multiple calls to action. TheVirtual Exhibit opens at the start ofVirtual Fall Con- ference 2020 on October 5 and is available to attendees 24/7 for the duration of the event. Following the end of Virtual Fall Conference 2020 on October 7,theVirtual Ex- hibit will remain open for an additional seven days—clos- ing on October 14—and will be open to all members of the package printing and converting industry. I.D. Images Acquires Kieran Label Corporation I.D. Images LLC, a pressure sensitive label converter with headquarters in Brunswick, Ohio, has acquired Kieran Label Corporation in San Diego, California. Kieran Label Corporation, founded in 1979 by Kieran F. Vanier, also the founder of Vanier Graphics Corporation, is a vertically integrated and ISO certified label manufac- turer.Kieran specializes in converting and printing pres- sure sensitive label materials and offers solutions for the agriculture, food and beverage, health care, medical de- vices, cosmetic and logistics industries. I.D. Images will continue to operate Kieran Label out of its San Diego, California location under the leadership of Allen Henry. In addition to Brusnswick, I.D. Images has facilities in Bentonville,Arkansas; Greeneville,Tennessee; Cincinna- ti,Ohio; Charlotte, North Carolina and California.
4 August 17, 2020 Flexo Market News
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