FMN | August 17th, 2020

tion. Men and younger people prioritise convenience, while women and older generations focus on safety. However, despite the changing purchasing land- scape, one thing remains steadfast: consumers remain committed to the green economy. Despite the myriad concerns consumers face during the pandemic, sustainability is an increasing concern for shoppers post-lockdown. Almost a quar- ter — 23 percent — are more likely to buy online if items are delivered with less packaging or more sus- tainable packaging, and 21 percent are more likely to buy online if their products arrive in more recyclable packaging. Altered Behavior American management consulting firm McKinsey & Company has analyzed the ways in which consumer behavior has been altered in the wake of Covid-19. McKinsey’s research concluded that,without a doubt, consumers will shop increasingly online once the pan- demic has passed. Categories where expected growth in online shoppers exceeds 35 percent include essen- tials such as over-the-counter (OTC) medicine, grocer- ies, household supplies, and personal-care products. Even discretionary categories such as skin care and (Cont’d on Page 7)

Changing Consumer (Cont’d from Page 1) to add £5.3 billion to e-commerce sales in 2020, total- ling £78.9 billion. An overwhelming 91 percent of European consum- ers now feel confident about buying items online. Surely one of the biggest impacted industries going forward will be grocery stores. It’s a segment that’s seen the biggest increase during Covid-19, with 41 percent of consumers reporting an increase in online shopping. DS Smith’s research shows that grocery shopping may be forever altered by the pandemic with 62 per- cent of consumers stating they will continue to buy groceries online. There is a similar trend for hygiene products, and home and garden products. The online shopping habits have changed also in oth- er areas, with more than half of consumers — 52 per- cent — saying they plan to continue or increase how much they spend on arts and crafts online. The changes in shopping trends is not only in the area of volume; consumers are finding entirely new avenues to shop. Forty-three percent of European con- sumers said they have signed up to a new shopping website that they hadn’t used before lockdown. The reasons consumers give for moving online during the pandemic differ among gender and genera-

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Flexo Market News August 17, 2020 5

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