Denise Alison empowers business owners to build relationships and connect with their potential customers on social media, and through live video.
By Denise Alison L ive video isn’t new. We’ve all seen live breaking news reports on tv, on location coverage, and more. But a technology that was once limited to tv crews, and people with cash, is now accessible to everyone around the world. Content creators started flocking to live video as a content platform a few years ago with the introduction of Periscope, and a few other programs, but now, with Facebook live, the number of live video users is growing daily. But, is live video right for you? Why should you leave the comfortable world of written blogs, static content, or produced videos to jump into the unknown, and not always controlla- ble world of live video? In this article I share 3 Key Reasons. IMPACT
The first reason you should join me in the wonderful world of live video, is your impact. Social media platforms want their users to get on live video. They are encouraging them to do so by giving live video a much higher reach than any other type of content. That means by simply doing your video live instead of pre-recording it, you will automatically reach more people. And if you are com- paring the reach to text or blogs, forget about it. Those don’t even come close. Social networks are businesses and they make money by having people spend time on their platform, because in return they can sell ads and have a bigger audience. Social media users LIKE watching live video. In fact, social media users will watch a live video for 3 times longer than they will watch a regular video. AND, they comment 6 times more on live video than other types of content. So, if social media users like live video, and it keeps them around longer, it’s in the best interest of these platforms to show their users more of it. Win-win-win for everyone! Did you know, the longer you go live, the better your reach? Unlike other types of video, which really should be a short 2-3 minutes, the sweet spot for live video is 10-20 minutes. (Yes, it’s no accident that my videos are always within that range). What happens when you go live is your followers are notified, and slowly trickle in. The longer you continue your broadcast, the more time
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SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER 2018
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