By Jamie Barrie A mazon.com is going after your Holiday dollars by offering free shipping with no purchase minimum for the first time this holiday season. So as the weather starts to cool off, competition for where you are spending your money this Holiday season is heating up. Unfortunately for those North of the boarder, you will still have the $25 minimum order requirement for U.S. shoppers only at this time, and with the recent rotational postal strike in Canadian ordering online for this Holiday season might not be an option free or not. Amazon’s free delivery offer went into effective November 5th and will last until the company can no longer promise items on time for Christmas with free delivery, which will be somewhere between five and eight business days before Christmas.
and online retailers like, Walmart and Target to follow suit. Target has already scrapped its minimum until Dec. 22. However, for now Walmart has maintained its $35 order threshold this holiday season as they did not respond to Amazon when it cut its order minimum for free shipping from $35 to $25 indefinitely back in May of last year. This is the first time that the Seattle based company has offered free shipping to customers outside of the Prime subscription base, showing that Amazon is now courting those outside the club, hoping its brand and wider selec- tion will set it apart. The advantage for shoppers using Amazon versus Walmart and Target this Holiday season will be that with Amazon free shipping can apply to hundreds of millions of items compared to hundreds of thousands on the other sites. Which gives you lots of options for the person on your list that is hard to shop for.
This will no doubt put pressure on other brick and mortar
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SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER 2018
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