The Newsletter Pro - February 2020

goal of losing 20 pounds in four months, you need a plan. How many times a week are you going to the gym? What does your diet look like during this weight loss period? Are you hiring anyone to help you with this, like a personal MARKETING HOW-TO CONTINUED ...

podcast, but they can’t get going until they survey Facebook and find out which microphone is the best or what selfie stick they should use for the best pictures. It’s insane. Who cares? Just make a decision and move forward. If you want to know what the best item is, then check the Amazon reviews. Getting started is far more important than figuring out which item is best. Don’t get bogged down by stuff that doesn’t matter. Focus on the big pieces of your puzzle and move forward a little every day. When someone starts asking all these basic questions, it is typically because they’re scared, and when someone is scared, they try to control the littlest details and focus on the few items they feel comfortable with instead of simply moving forward and taking action on the big pieces that matter. If this sounds like you, knock it off and get to work on what matters. If you do that, 2020 will be your best year ever.

trainer? What is your eating plan for the major Super Bowl party you throw each year? Is the diet out the window that evening? What is the activity that will hold you accountable for losing the weight? FOCUS Lack of focus is a major reason people get off track with their goals. Everyone wants to tackle nine different things at once. Frankly, it is too much to do, and nothing ever gets done. At The Newsletter Pro, each person on my leadership team has one primary goal or point of focus for any given period of time. This is the one thing they need to work on a little every day, and once that is done, they move on to the next primary thing, and so on. This way, everyone is clear on what is most important and what will move the company forward toward its goals.

–Shaun

Finally, I see people stress out over little things all the time. I see people wanting to start a

RESOURCE OF THE MONTH ZEROBOUNCE CAN SAVE YOUR EMAILING REPUTATION

And Improve Your Conversion Rates Just about all businesses operate by way of email these days. Whether you use it solely for

sending to an address that isn’t useful to you, and you’re not receiving anything that’s harmful or irrelevant to your business. But the program also collects useful subscriber information whenever you send or receive an email. It then provides you with that data so you can use it to better organize your lists. If you can optimize your email lists, you can make sure that people are only getting the content from you that they want and need, so you don’t lose subscribers who feel your business is no longer relevant to them. ZeroBounce has an array of packages available so you can start practicing more reputable emailing. With the attention to detail they provide, you can segment your data and improve your conversion rates, because knowing about your subscribers helps you cater your content to their needs. And if you use any sort of email marketing to grow

your business as does the content you’re sending them. The way you email your lists can affect your business’s reputation. If that’s something you haven’t considered before, don’t worry — ZeroBounce is here to help. ZeroBounce is an email validation service that helps you improve the overall health and hygiene of your email lists so that you can email more efficiently and effectively. It’s one of the best tools on the market for protecting your sender reputation when it comes to email marketing. It

communication, or your growth and sales are based on email marketing, there are a million and one tips and tricks for how to utilize email to gain the best returns on your time and effort. But what about the act of emailing itself? We’re not talking about what you put into your emails, but rather how you’re doing your emailing. In many ways, the technicalities of how you send, receive, and handle business via email have just as much effect on your subscribers’ opinions of

cleans your lists by detecting and removing spam emails, masked email addresses, mistakenly invalid addresses,

and catch-all domains. That way, you’re never

your business, you know how important it is to send informed content to a clean, organized list.

6

www.thenewsletterpro.com

BUILDING RELATIONSHIPS TO HELP SMALL BUSINESSES SUCCEED.

208.297.5700

Made with FlippingBook - professional solution for displaying marketing and sales documents online