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JAN 2019
Attachments
Bonding Supplies
Brackets - Aesthetic
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Brackets - Metal
ORTHODONTIC BONDING A Closer Look
Buccal Tubes
Burs & Discs
Anyone who has worked in the industry for over a decade can
and various orthodontic adhesives. Studying these incredibly small structures in such high fidelity allowed scientists to isolate and measure how a key variable affects the bond strength of an adhesive: the form of the adhesive surface itself. When viewed through such a powerful microscope, orthodontic adhesives look like the surface of alien worlds. The nanostructures of these compounds form hills and valleys, the magnitude of which depend on the unique compositions of the adhesive. Some bonding solutions have rolling hills and shallow troughs, whereas others are more akin to a microscopic version of the Rocky Mountains. The researchers refer to these features as the “adhesive roughness” — the higher the hills, or “thorns,” the rougher the adhesive is said to be. Through extensive trials, the roughness of an adhesive nanostructure proved to be positively related to bond strength. Simply put, the more thorns an adhesive has, the more easily it fits into the etched gaps between the carbonated hydroxyapatite crystals that make up tooth enamel. It’s not unlike the tiny hooks and loops that make Velcro lock together: the more hooks there are, the stronger the bond is. In the course of this study, many of the most popular brands of orthodontic adhesives were tested. The
Elastomeric Products
appreciate that orthodontic bonding has come a long way in recent years. Gone are the days of foul-smelling methyl methacrylate cement and the constant need for rebonds. In the age of modern, cured adhesive systems, it’s never been easier to attach appliances cleanly and efficiently. “When viewed through such a powerful microscope, orthodontic adhesives look like the surface of alien worlds.” But not all systems are created equal. With the wrong adhesive, bracket floating and outright bond failure are still possibilities. Given the threat of dental caries and all the work that goes into establishing proper alignment, the last thing you or your patients want is for a bracket to slip. That’s why, when we set out to offer a precision bonding solution, we wanted it to be one of the most reliable options on the market. Now, thanks to a groundbreaking scientific study, we know we’ve succeeded. Research published in the scientific journal Contemporary Materials offers new insights into the bonding process at the nanoscopic level. Using atomic force microscopy (AFM), the researchers were able to observe the nanostructures of both tooth enamel
Fixed Appliances
Headgear Products
researchers found that our product, Resilience Orthodontic adhesive, produced the strongest bond. According to the study’s abstract, “Higher roughness of Resilience Orthodontic bonding solutions at the nano level is probably due to a bigger number of thorns which penetrate into micro cavities formed under the action of acids. Higher roughness is a consequence of the chemical structure itself.” In other words: the specific nature of Resilience’s composite resin produces bonds you and your patients can rely on. At Ortho Technology, we pride ourselves on helping doctors and patients find value in every smile. In practice, this means always staying on the cutting edge of the latest advances in orthodontic research by searching high and low for advancements that make clinic visits easier on everyone. As this nanoscopic research shows, even the smallest details can make a big difference for your patients.
Impression Supplies
Instruments
Lab Supplies
Molar Bands
Organizers
Orthodontic Anchorage
Patient Care
Photography
Wire Products
Reference : AFM Testing of Nanostructure of Resilience Orthodontic Bonding Solutions Orthodontic Adhesive by Vladan Mirjanic, Dorde Mirjanic
X-Ray & Imaging
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PERSONAL NEW YEAR’S RESOLUTIONS ARE
Why Your Business Goals Won’t Work
At the end of the year, entrepreneurs sit down to develop their goals for the new year. They craft specific objectives based on best practices they learned from other leaders, implementing S.M.A.R.T. goals or strategic plans to give their company a clear path to success. But every year, perfectly crafted benchmarks fall by the wayside and join weight loss on the scrap heap of New Year’s resolutions. Owners scratch their heads wondering why they didn’t reach their target, not understanding the root cause of their failure. You can have the most carefully planned-out goals, but if you haven’t built a foundation on these three concepts, you’ll never achieve them.
Organization
employee, so without teaching basic principles of time management and prioritization, those systems are limited in their capacity and effectiveness.
Nothing derails a goal faster than ineffective systems and processes. Procedures aren’t dynamic, so as your business changes, an audit of processes isn’t just useful; it’s necessary. But as your business must continue to improve its organization in order to adapt to change, so do your team members. At the root of every system is an
Communication
Negative external and internal relations are surefire goal-killers. Internally, the success of your company is dependent on the dynamics
Why This Experienced Orthodontist Chose Ortho Technology
company and gave away many free samples in conjunction with competitive pricing. I also briefly used Rocky Mountain “old ironside” orthodontic bands to prevent stretching by the less experienced orthodontic assistants. American Orthodontics became my exclusive brand for a few years because of competitive pricing as well as a personal friendship with the outside sales representative. Why did you decide to switch to Ortho Technology as your primary vendor? I found Ortho Technology to be a premier product second to none.
concept of “If you pay more, you will receive a superior product” definitely does not apply here. Ortho Technology products are second to none in quality and have favorable product pricing for brackets, bands, and peripherals. If you want to pay more for a highly marketed “designer” orthodontic product, that is your business. However, if you want to pay less for one of the highest quality orthodontic products available in the orthodontic industry, that is Ortho Technology’s business. What is your favorite product and why? Ortho Technology bands are state-of-the-art with respect to individual tooth adaptability as well as resistance to being “stretched” or deformed by less seasoned assistants. Also, my direct bond failure for mandibular second premolars is unbelievably low with Ortho Technology metal brackets.
Recently, orthodontist and longtime Ortho Technology
customer Dr. Michael Rowe sat down with us to talk about his 37 years of experience in the industry and how this informs his choice of products. Here’s what Dr. Rowe had to say about bracket selection. What were some of the orthodontic brackets you used when you first started? After completing my orthodontic residency at the Medical College of Virginia, I was 100 percent Unitek, as it was my comfort zone. Next, I became an ORMCO “Elite” orthodontist due to the false impression that if you pay higher prices for products, you will obviously have less bracket failure, resulting in shorter treatment durations. GAC followed; at the time, they were a new international
What would you like to share with doctors around the world about Ortho
Technology and their products? I’ve used most major orthodontic
manufacturers over the past 34 years in private practice, but I now have extremely predictable results and even better support with Ortho Technology products. The
Thanks Dr. Rowe!
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TAKE A BREAK
’T THE ONLY ONES THAT FAIL
between teammembers, management, and leaders. Complacency and gossip tend to spread like wildfire and can
cause a dip in productivity. External communication between partners and potential clients is very similar. Without clear expectations and mutual respect in relationships, your business will cease to scale.
Customer Service
Clients need to feel valued to have a future with your business, and that’s rooted in every interaction. Customer service is a broad term that is often miscategorized. In truth, every role is based on customer service, but many people go about it wrong by taking on the attitude of “It’s not my job.” Lack of ownership and willingness to serve customers in every capacity will undermine any long-term objectives your company may have. The good news is that with proper execution of these three concepts, you can focus on attaining your goals, and in the process, achieve levels of success you previously thought impossible. Don’t let your objectives for the new year fall by the wayside. Achieve those goals by rooting your business in organization, communication, and customer service. CLEAR CHOICES
How We Meet All Your Aligner Needs
The popularity of Invisalign-style aligners can be a blessing and a curse for clinics. It’s easy to burn through your stock of buttons, burs, and aligner materials while giving patients the clear, custom treatments they deserve. Fortunately, from adjusters to lab materials, your favorite orthodontic supplier has you covered.
are for clear aligners, splints, and bite plates. Series I is brilliantly clear, making it ideal for truly invisible retainers. Series II is made from our most durable material, making shrinks, cracks, and breaks a thing of the past. • Acrylic Polishers and Polishing Wheels: Another part of our Galaxy line, these polishing tools will help you add a smooth finish to acrylic, plastic, and metal appliances. • Vacuum Form Cutter, Cutting Wheel, and Lab Burs: From geometrically precise burs to spiral-flute cutters, we have designs optimized for cutting through any appliance material. • Trimming Scissors: With serrated blades and curved tips, these 3 1/2-inch scissors make precise trimming in hard-to-reach areas a snap.
Pre-Aligner Supplies
children, these packs of colorful bands use sea life, like turtles and sharks, to identify size and force level. Every light- resistant patient pack comes with a tooth diagram for easy placement. • Mini-Mold Button Tips: With this Mini-Mold treatment tip, you can create functional, low-profile buttons quickly and easily. Cure times can be as short as 5 seconds. • IPR Burs, Discs, and Strips: Our Galaxy line of products range from high-speed burs to perforated strips. These diamond- coated tools were designed with flexibility in mind, making precise interproximal reduction a breeze. • QwikStrips and MiniStrippers: These miniaturized strippers were designed to give orthodontists greater tactile control while increasing patient safety. • Galaxy IPR Gauge Set: These six stainless- steel gauges come on a ring for checking interproximal space quickly and easily.
• Impression Trays: We offer a wide selection of impression trays for all of your casting needs, from our edge-locking, stainless-steel designs to our disposable DuraLock Plus series. • Impression Materials: We know there are a lot of patient-specific considerations that go into taking impressions. That’s why we carry a wide variety of options, like the gluten-free Kromopan Chromatic Alginate and the kid-friendly Tastes Great line of alginate flavoring. • Essix SelectVac: With a small footprint, 50 percent more vacuum power than standard forming machines, and no preheating required, this auto-start vacuum saves your office time and money.
Aligner Patient Accessories
For offices looking to supply all their patients’ appliance needs, we offer retainer cases, Retainer Brite cleaning tablets, Chewies, and Retainer Retrievers. Having these great products available will help new patients learn to care for their retainers.
Aligner Treatment Products
• OrthoFlex Composite Buttons: Made here in the USA, these durable, stain-resistant buttons are available in rectangular and round designs. • Creatures of the Sea Elastics: Ideal for
Aligner Material & Lab Supplies
• Clear Advantage Series I and Series II: Both of these nonlatex retainer materials
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4614 Pet Lane Suite D-101 Lutz, FL 33559
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INSIDE Is Your Orthodontic Bonding System ‘Rough?’ PG1 Are Your Business Goals Doomed to Fail? PG2 Dr. Michael Rowe on Finding the Right Bracket at the Right Price PG2 Work With Aligners? Try These Products! PG3
The Best Skiing Destinations in the World
PG4
3 OF THE WORLD’S GREATEST WINTER SPORT DESTINATIONS
Who’s Ready for Some Powder?
Where there are great mountains, there’s even better snow. The ski resort boasts five peaks, 187 trails, 34 lifts, four terrain parks, and a renowned cross-country trail. After a day on the slopes, head into the town of Breckenridge for dining and activities that ditch the glitz and glamour of Vail or Aspen and take you straight to the heart of fun. A destination that looks like a cross between a Nordic paradise and Olympic-level runs, Whistler is filled with true magic, winter activities, and a town that captivates the senses. When you see the mountains of British Columbia, you’ll understand why they hosted the 2010 Winter Olympics. The location’s beauty is only part of your stimulating experience, because every curve of fresh powder makes your pupils dilate. Whistler, British Columbia, Canada
Once you’re done flying down the hill where Bode Miller took the bronze, head over to the winter wonderland of the old Olympic Village for a cozy night in a picturesque town.
St. Anton, Austria
If you want a great location for next year’s Christmas card photo, there’s no better place than the Tyrolean Alps. Nestled in a valley between perfectly molded mountains, the Austrian landscape provides a beautiful backdrop for your winter excursions. The densely wooded areas and the bright reflection of the snow frame the vibrant town that’s just waiting to be explored. When you’re ready for world-class runs, hop in one of the 11 gondolas and zip down the hills that hosted the 2001 Alpine World Ski Championships.
The sound of the first carve
through fresh powder is the anthem of all winter sports enthusiasts. Here are three of the world’s best places to experience that powder you’ve been craving all year.
Breckenridge, Colorado
John Denver’s anthem “Rocky Mountain High” is about the freedom he felt here.
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