7. Fonts There are a variety of fonts you can use, though to optimise the performance of your Mailmark Mailing Item we recommend you use one from the ‘preferred fonts’ list wherever possible. • you regularly check the quality of your print output for clarity; • you do not use any serif, handwritten, italic, script, bold or underlined fonts or the computer zero symbol; • the font is of the same size, type, colour and in the case of Large Letters, larger than that used in any Return Address information; and • non-proportionally spaced fonts are preferred. Fonts or Typefaces with the following characteristics are recommended: • size – Height: 2mm min; 7mm max. Width: 7mm max; • dimension – minimum ratio of lower case height (b) to upper case height (a) of between 2:3 and 3:4. A ratio of width (c) to height (a) of approximately 2:3; • consistency – each line of the address should be of the same typeface and size; • quality – characters should be complete, clear, uniform and of high resolution, with individual stroke thickness of between 8% and 16% of the height of the character; • material – the material on which the Delivery Address is printed should be at least 35% in the red region (600nm) when measured by a spectral reflectometer, and should be white, cream, buff or other light or pastel shade that has a minimum reflectance difference of at least 30%; • contrast – there should be a contrast between the characters and the background on which they are printed of at least 50% (55% if it is to be read through a window). Please note that positive contrast or inverse printing (Delivery Address Block lighter than the background) is not permitted; • character spacing – there should be a fixed pitch of between 10 and 12 characters per inch (or between 10 and 12 point size), with clear vertical gaps of at least 0.25mm between the extremities of adjacent characters; • if you are using proportionally spaced text, you should keep spacing of at least +0.75, as this significantly improves the rate at which addresses can be read; and • line spacing – you should have uniform spacing We also recommend that:
To optimise the performance of your Mailmark Mailing Item we recommend that every entire Delivery Address is printed in Title Case with the exception of: • the Post Town which must be printed in Title Case or UPPER CASE. e.g. Milton Keynes, ROSS-ON-WYE; and • the Postcode must always be printed in UPPER CASE. Double dependent locality Otterley Dependent locality Hedge End Post Town OXFORD Postcode OX4 5ZZ Every Mailmark Mailing Item has a full and accurate address and Postcode. In order to be full and accurate the Postcode must be able to generate an address from PAF® which can be matched to the minimum requirements above (at least one premise element, one thoroughfare element and one locality element). The Postcode must always appear in UPPER CASE letters and numerals on the last line of the Delivery Address. We recommend that there must be one or two character spaces between the two parts of the Postcode. Typically, the first part (i.e. OX4) is the outward code and this identifies a post town or a district within a post town, the second (i.e. 5ZZ) is the inward code which represents the street information.
Post Town Postcode
OXFORD OX4 5ZZ
6. Addressing structure and layout
The Delivery Address Block is comprised of 3 elements:
1. mailer defined information (MDI) – this is an optional line of reference information printed as part of the Delivery Address Block; 2. addressee name; 3. geographical address and Postcode.
Figure 1: Address Block
There must only be one Delivery Address Block on each Mailing Item and it must be on the same side as the Indicium.
between all lines of the address of at least 1mm - 4mm and there are no blank lines.
94
Made with FlippingBook - Online catalogs