8. Punctuation
9.2 Large Letter Format Mailing Items To optimise the performance of your Mailmark Mailing Item we recommend that the Delivery Address Block: • is beneath and to the left of the Indicium which must always appear in the top right hand corner of the Mailing Item whether it is landscape or portrait; • is at least 40mm from the top edge of the Mailing Item; and • is at least 15mm from the left and right edges of the Mailing Item. Please note that we do recommend no more than 20mm of excess poly around the Large Letter Mailing Item. 9.3 MDIs included on Letter and Large Letter format mailing items For Letter and Large Letter formats where you have chosen to have an MDI we recommend that it: • is in a single line which has no more than 64 characters; • is above the addressee name; • is left justified and aligned with the rest of the elements in the Delivery Address Block; • maintains the same line spacing as the rest of the Delivery Address Block; and • uses typeface as opposed to pictures or non- typeface graphics. • It is a requirement that you do not include any type of barcode as an MDI above the addressee name. (The 2D Mailmark barcodes have space within them for customer use which could be used for mailer defined type information). 10 Delivery Address Block Clear Zone Recommendations to optimise the performance of your Mailmark Mailing Item: • no other text/information that could be construed as a Delivery Address should be included on the front of the Mailing Item. This includes any areas of an insert which may appear in the window of the Mailing Item arising from insert movement; and • with the exception of the Mailmark barcode (see next point) that there should be a clear zone of 5mm or more to be around the extremities of the full Delivery Address Block. By ‘clear’, we mean clear of print, patterning, graphics or any text including when the Mailing Item is tapped in turn on each of the four sides. Please note that a Mailmark barcode can appear adjacent to a Delivery Address Block.
To optimise the performance of your Mailmark Mailing Item we recommend that: • punctuation and non-alpha numeric symbols are only used in the Delivery Address where it appears in the corresponding PAF® record. For full details on allowable punctuation within a PAF® record please see PAF® Digest, available from www. royalmail.com or ask your Access Account Manager; • punctuation is only used in the addressees name, addressee title, department name or in the MDI within the Delivery Address Block; and • punctuation is not used to separate address elements or components within an address element. Alternatively, you may remove all punctuation from the address, even if it is contained in the corresponding PAF® record. 9. Delivery Address Block recommendations The Delivery Address Block is defined by having an imaginary rectangle drawn around the outer extremities of the address including the addressee name and, where included, the MDI. 9.1 Letter Format Mailing Items To optimise the performance of your Mailmark Mailing Item we recommend that the Delivery Address Block: is beneath and to the left of the Indicium which must always appear in the top right hand corner of the Mailing Item whether it is landscape or portrait; • is at least 15mm from the short edges of the Mailing Item; • is at least 18mm from the long edge of the Mailing Item furthest away from the Indicium; • is at least 40mm from the long edge nearest the Indicium if there is something else on the Mailing Item which looks like an address; • when positioned near the top, the Postcode is at least 50mm from the long edge of the Mailing Item nearest to the Indicium; and • has edges that each are parallel with one of the four edges of the Mailing Item (i.e. it should not be skewed (i.e. squashed or stretched in any direction to form a parallelogram that does not have four 90 degree vertices)) or rotated (i.e. it retains four 90 degree corners but no longer has edges that are parallel with the edges of the Mailing Item).
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