BUSINESS HOW-TO
SUCCESS STORY
THE BEST YEAR OF YOUR LIFE! TO MAKE 2018 DO THESE 3 THINGS
“As a personal trainer, I’m no stranger to hard work. But I also know if you want to see the best results, you need to put your effort in the right place. For the last decade, I’ve worked my tail off day to day, stuck with my nose to the grindstone and never looking at the big picture. Since I started working with The Newsletter Pro, I’ve been able to switch gears and look to the future. “The biggest benefit of the print newsletter — beyond keeping connected with my clients — is it forces me to plan my marketing strategy two months in advance. Instead of rushing about at the last minute, I have time to plan a good campaign that will actually get results. “In October, we held our brick-and-mortar event at my personal training business. The event celebrated our 10-year anniversary serving the community, and it doubled as the launch of my book, ‘Born to Move.’ We thought months in advance about the event because we are using The Newsletter Pro, and I needed to have great copy that reached our clients by mail prior to the event. Working so far ahead gave my team the opportunity to craft a strategic plan. We rallied the troops and went crazy online and offline. “Normally, attendance at our events clocks in at around 10–15 people. At our October event, we saw over 110 people and did over $85,000 in revenue! Keep in mind we haven’t made a penny during any past events. We broke $100,000 that month for the first time in our 10 years of operating. “Working with The Newsletter Pro helps me stay ahead of the game. I’ve adopted an active marketing mindset, and it really pays off. In December, I took some time to outline our plan for the whole year, and I look forward to where this new mindset will take me in 2018. “Thank you to The Newsletter Pro. I am thinking like a business owner who is working to make my business great for a lifetime!” –Bryan Wisdom
SHAUN’S BOOKSHELF
BECOME ‘OVERSUBSCRIBED’ And Get People Excited About Your Business Have you ever had people clamor outside your business for goods or services?
Fitness Together Mooresville
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