Looking ahead to 2018, the economy seems to be going pretty strong. Tax cuts appear to be coming for the vast majority of Americans, and both the stock market and real estate prices are going up. This could be the year for many to see great growth in their business, income, and wealth — if you’re positioned to take advantage of it. To be in the right place at the right time, you must do these three things. 1. Stop Taking Leads for Granted: You need to spend some time this week working on this topic; that’s how important it is. Far too many entrepreneurs are so focused on getting new leads that when one comes in and doesn’t buy immediately, they forget all about them. This happens despite virtually every entrepreneur knowing (at least on some level) that 80 percent of sales are made after the fifth follow-up. At a minimum, your leads should be getting emails, newsletters, and postcards from you. They should also likely be getting phone calls and possibly in-person visits, depending on your industry. You’ve spent a massive amount of money getting these leads in the door. Why not nurture them and convert more of them into customers? 2. Focus on What You’ve Got: We all know a bird in the hand is better than two in the bush, and yet, we spend nearly $0 on customer success and retention. To Chances are, as you read “Oversubscribed,” you will tread through familiar territory. The difference is that Priestley presents the ideas in a way that is simple to navigate. For instance, you may run into a concept you’re aware of, but you didn’t fully understand it to begin with — or you couldn’t figure out how to implement it in the context of your business. But you won’t feel lost here. Priestley explains it all in layman’s terms. A lot of what Priestley discusses comes down to delivering a “wow” or “delight” — going above and beyond for customers. When you achieve that, customers will come to you. Priestley dives into ideas of exclusivity and scarcity — elements you can work into your marketing and approach to business — to make it happen. Whether you’re an experienced entrepreneur or you’re opening your first business, chances are good you’ll finish “Oversubscribed” with a few new insights, along with an eagerness to implement the ideas within. The next thing you know, customers will be lining up down the block to devote their time and money to YOU!
make the most of 2018, you need to be interacting with your existing customers on a regular basis and doing two things. First, you need to add value to their lives. Don’t simply talk only about your business. Find ways to help them in their lives. Second, you need to find ways to better serve them. If you have a product or service that would help them, you should present it to them. The hardest sale we make is the first sale; the easiest one is the second sale. So, do yourself a favor and spend some time making that second sale. 3. Practice Makes Perfect: The key to success is doing the right things over and over and over again. We all know what we “This game we call life is a long-term play, not a garage sale when you need quick cash, despite how people play the game. Shift your focus to the long game.”
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For most of us, the answer is no — but it’s not unheard of. There are businesses all over the world that inspire people to stand in line and wait hours on end for some magical product or service they just have to have. People will devote their time and money to restaurants, tech retailers like Apple, toy stores, ticket sellers, and so many others (including the infamous Voodoo Doughnuts). The question is, what do these businesses really have that you don’t? This question is answered by Daniel Priestley in his book, “Oversubscribed: How to Get People Lining Up to Do Business with You.” Priestley started his first business at age 21. Within five years, he was at the top of a multimillion-dollar company. In essence, he figured out the key to getting people to line up for what he had to offer — and you can do the same. “Oversubscribed” offers insight into growing your business. And Priestly spells it out for you, leaving practically no stone unturned when it comes to bringing in more customers and earning more revenue. That said, many of Priestley’s ideas and methods are not unique.
Have You Heard the Good News?
Ephesians 5:1-2 — Follow God’s example, therefore, as dearly loved children and walk in the way of love, just as Christ loved us and gave himself up for us as a fragrant offering and sacrifice to God. 2 Corinthians 5:17 — Therefore if anyone is in Christ, he is a new creation; the old things have passed away, behold, new things have come! Galatians 2:21 — I do not treat the grace of God as meaningless. For if keeping the law could make us right with God, then there was no need for Christ to die.
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