The Newsletter Pro January 2018

BUSINESS HOW-TO, CONTINUED ... should be doing, but we got lost with all of these shiny objects and dreams of overnight millions. Small, methodical, and consistent actions are going to make you grow. Focus on the right tasks; focus on the customer first over short-term profits.

This game we call life is a long-term play, not a garage sale when you need quick cash, despite how people play the game. Shift your focus to the long game. Ask yourself, in my business, what could I not live without? The easy answer

is customers and repeat business. If that’s the case, doesn’t it make sense to stop taking leads for granted and focus on providing value to your existing customers and find additional ways to help them? Where I see people get held up on these tactics is that they feel they need more sales now, and focusing on converting leads and existing customers is a long-term play. I get it; it’s not going to happen overnight. I’m not telling you to not put any of your budget toward additional lead generation, but you have to reallocate some resources for the above areas. Otherwise, you’ll be on this merry-go-round of needing the next marketing hit forever. Finally, don’t overlook this article because it seems too simple. This may be a short article with only three main points, but implementing them well is something that takes a ton of practice. Once you head down this path, you’ll be going in the right direction to crush it in 2018. –Shaun

RESOURCE OF THE MONTH

If You Travel, You Need TripIt The Best in Itinerary Management

For most business owners, travel is a fact of life. From conferences to client visits, many of us spend almost as much time out of the office as we do inside of it. Travel often involves managing all sorts of information, including flight details, accommodations, dinner reservations, and rental cars. Now, almost all of these services come with digital apps you can use to track relevant information, but that requires cycling through a handful of programs and trying to remember how all the pieces fit together. Wouldn’t it be easier if all that information was in one place? Well, that’s exactly what TripIt offers. TripIt is a desktop and mobile service that aggregates all of your travel plans into one convenient location. All you have to do is forward your confirmation emails to TripIt. The data will automatically be assembled into an easy-to-read itinerary that’s accessible from any of your devices.

The interface is organized and clear, with a detailed schedule of where you need to be and when. Even better, you don’t need Wi-Fi to access an itinerary once it’s been created. So, if you end up stuck underground or in the air, you can still keep tabs on upcoming events. You can also sync your itinerary with your favorite calendar app or share your entire travel plan (or select parts of it) with team members, friends, and family. All of these features are included in TripIt’s free tier of service, but TripIt Pro takes this level of convenience one step further. With this additional service, which costs $49 per year, you get real- time alerts and reminders. TripIt Pro can also locate alternative flights in the event of a delay, track reward points, look for better seats, and more. Anyone who frequently travels knows that you need to have a backup plan if a flight gets

canceled. TripIt Pro will let you know the second that happens, giving you more time to find an alternative. If we lived in a perfect world, nobody would ever experience a travel headache. As we know, that’s simply not the case. At least with TripIt, you can be

sure that managing your itinerary won’t be an issue. As the company slogan succinctly states, TripIt gives you “All your travel plans, in one place.”

6

www.thenewsletterpro.com

CHANGING THE WAY SMALL BUSINESSES GROW.

208.297.5700

Made with FlippingBook Online document