20211206_FMM_The Top 9 Secrets of Highly Effective Sales Co…

THE TOP 9 SECRETS OF HIGHLY EFFECTIVE SALES CONVERSATIONS

Have natural conversations

No one likes being bombarded with quick-fire questions, especially while trying to learn more about a product, representative, or company. Prospects want to have a deep and engaging dialogue during which they feel heard, their concerns are addressed, and solutions are provided.

The call isn’t a checklist to complete, a “pitch,” or an interrogation. It’s a conversation.

That can only happen if the speakers have a good ebb and flow. It’s pretty simple: Take turns.

Top sales reps know how effective it is when salespeople and prospects take turns talking, the chances of a second meeting and a sale increase.

Instead of asking questions at the start of the call, ask them throughout it. When you do this, the conversation will naturally become more back and forth.

STAR REPS

AVERAGE REPS

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