THE TOP 9 SECRETS OF HIGHLY EFFECTIVE SALES CONVERSATIONS
Sentiment
Sentiment is defined sentiment as to whether or not a person employs positive or negative language. Again, top representatives don’t change their wording to fit their prospect’s optimism or negativity; instead, they let the prospect become more or less positive to line with their language.
Star Reps
Prospects
0.6
0.4
0.2
0
5
10
15
20
25
30
35
Call duration
Statistics provided by Gong.io
Listen
Tone
Conversation
Language
Teams
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7
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FMM2021NineElements
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