Campaign Initiatives High-Visibility Enforcement, Fewer Tragedies MADD’s most important traffic safety partner in the fight to eliminate drunk driving is law enforcement. Officers across the nation spend extra hours on DUI patrols and conducting sobriety checkpoints, which are proven to reduce drunk driving crashes and deaths by 20%. They are also effective in catching and preventing drugged driving. In 2019, MADD launched the first nationwide “Saturation Saturday” campaign to highlight the everyday need for high-visibility law enforcement. On August 24, more than 150 volunteers and staff teamed up with more than 250 law enforcement agencies across the country to send a strong message that MADD stands with law enforcement officers and that alcohol- and drug-impaired driving will not be tolerated. Saturation Saturday was purposely planned during the National Highway Traffic Safety Administration’s August “Drive Sober or Get Pulled Over” campaign, because this is when federal paid advertisements remind motorists that if they drive drunk, they will be caught. During this time, it is critical to encourage law enforcement agencies to increase patrols as it is one of the most dangerous travel periods of the year. MADD also joins NHTSA for its winter “Drive Sober” campaign each year in mid- December through New Year’s Day — another heavy travel period with increased risk of drunk and drugged driving crashes. MADD’s support for law enforcement spans the entire year — from informal visits to shift roll calls, to participation at sobriety checkpoints, to the thousands of officers recognized each year at MADD’s Law Enforcement Recognition ceremonies. Support for high-visibility law enforcement means high-visibility gratitude from MADD.
In 2019, MADD launched the first nationwide “Saturation Saturday” campaign to highlight the everyday need for high-visibility law enforcement.
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