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Eczacıbaşı Building Products Building Materials | EMEA S
Building Materials
Eczacıbaşı Holding A.Ş. is a Turkish conglomerate of 39 companies engaged in building products, consumer products, healthcare, and natural resources. It is one of the world’s top providers of ceramic sanitary ware.
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-75% Returns Reduction in merchandise returns due to customer complaints, thanks to SAP Service Cloud Smooth Go-Live
Web Site
Revenue
Headquarters Turkey
Products Bathroom fittings and tiles
(Group) L 11.1 B (€1.1 B)
eczacibasi.com
Business Challenges • To support its international growth, the company set out to deploy next-generation ERP and CRM software and integrate it with other key solutions in the cloud. • With the implementation spanning five companies, five production areas, four countries, and four languages, Eczacıbaşı Building Products turned to the experts to help the project run successfully and maintain business continuity. Customer Benefits • With the integrated platforms, Eczacıbaşı Building Products Vitramax Bath Group has achieved the excellent operation in both multi-location/ multi-channel • As a result, the group has improved operation efficiency and business insight of decision- making capabilities, accelerated the expansion of business scale and new business of the group • Process efficiencies with automation of manual transaction updates and increased efficiency in every business unit. “Using the SAP Customer Experience portfolio, we’ve built a holistic view of the customer, increased cross-sales functionality, automated processes, and enabled sales and marketing teams to listen to customers on social media, allowing them to respond quickly when necessary.” Alp Güldür
To deploy next-generation ERP and CRM software and integrate it with other key solutions in the cloud Project Successful Turned to SAP to maintain business continuity
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IT Director and Digital Leader Eczacıbaşı Building Products
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