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HOFMANNs Consumer Products | MEE SAP Commerce Cloud | SAP Sales Cloud SAP Marketing Cloud | SAP ERP
Consumer Products
HOFMANNs is a leading catering specialist in all fields of modern public catering operating in Germany, Austria, and Switzerland. It offers innovating and target group-specific catering and service concepts by focusing on high flexibility and traditional craftsmanship, serving 1 million end-consumers.
+7% Boost In people choosing to eat in company cafeterias 50,000 Orders Digitalized orders per year Tight integration With SAP ERP streamlining order processing and taking payments
Headquarters Germany
Products Prepared frozen meals and catering menus
€134.40 M Revenue
Web Site
Featured Partner codeitlabs.com
hofmanns.de
Business Challenges • Enable direct interaction with the people eating HOFMANNs meals • Streamline ordering processes by automating manual, paper-based workflows • Provide salespeople with straightforward access to customer history and requirements Customer Benefits • Insights about customer preferences, enabling HOFMANNs to optimize recipes and keep pace with culinary trends • Increased sales, with more people choosing to eat cafeteria meals due to better customer experiences • Less administration for both HOFMANs and customer organizations, thanks to automated processes • More-efficient sales management, with detailed reporting supporting strategic decision-making
“While we’re proud of our heritage of traditional craftsmanship and quality, we’re also able to innovate our offering and embrace exciting new opportunities thanks to the digital journey we’re taking with SAP Customer Experience solutions.”
Watch the Video
Dennis Gmeiner CEO Hofmann Menü-Manufaktur GmbH
Read the Success Story
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