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FAST HOME SOLUTIONS FRANCHISE OPPORTUNITY COULD BE THE ANSWER IN YOUR QUEST FOR MORE LEADS AND MORE PROFIT.
by Carly Lambert
D
o you ever wonder why some elite athletes use performance enhancing drugs? Or why someone would alter a football’s air pressure to make it easier to grip and throw? Cork a baseball bat so the ball flies farther? Tweak a race car design so that it’s just slightly different than what’s allowed—but it goes faster? They’re all looking for an edge. An advantage. Something that sets them apart. No matter how good they are, these athletes are still looking for that edge that will allow them to be the BEST. Not “among the best.” THE BEST. Real estate is no different. Don’t get me wrong, I’m not advo- cating for anything illegal to give you an unfair advantage. What I am talking about is using a system that puts you ahead of the game and ahead of the competition. Let’s be honest. The single-family housing business is compet- itive. Very competitive. In fact, as more and more people enter the single-family house business nationwide, there are fewer and fewer visible opportunities. On top of the opportunity shortage, competition is driving house prices higher and higher, leaving less profit on the table for “would-be” investors, hedge funds and turnkey operators. In order to compete in this fast-paced, competitive environment, you have to have an advantage. What if I told you there are abundant house-buying opportu- nities available to you that aren’t available to the public? What if I could give you the advantage you are looking for? OUR ‘MAP’ WILL SHOWYOUWHERE TO DIG You may not believe me, but I’m here to tell you that there are always opportunities in the real estate business. The key is that you have to know where to dig for them, like a miner knows where to uncover the choicest diamonds. However, you’ll never find any good opportunities looking in the wrong place any more than the miner would find his diamonds in an empty field. So don’t look where everyone else is looking! Just like a miner who knows where to dig, you need a system that shows you where to look for your real estate leads. Let’s assume that you have uncovered all your gleaming, sparkling real estate leads. Not only do you have more and better leads than your competition, but you have an abundance of
them. In fact, you may have too many. Now what? Ask yourself a question: Why is it some people are super-suc- cessful in business and others only marginally successful? Is it effort? Is it knowledge? Is it energy, or access to money? How about determination, persistence, perseverance or passion? It’s really a combination of all of these qualities and proba- bly most important, it is a person’s willingness to take massive action. Massive action on a massive number of leads in turn will lead to massive results. The idea of having more opportunities than you could ever handle encourages you to select the most profitable opportuni- ties. Imaging harvesting only the diamonds greater than 5 carats and leaving the little chips for the other miners. If you have the right system in place, you’ll have the pick of the litter when it comes to the deals you choose to negotiate. Moreover, your negotiating skills would go up considerably if you negotiated five to 10 opportunities a day. I’m pretty sure your value in the market place would go up considerably if—and that’s a big IF—you knew how to negotiate. After all, opportu- nities never materialize into closings unless you come to terms with a seller. That means you must have a solution for the seller to resolve the issues surrounding his or her house. Negotiation is the highest-paid work in the world. That’s worth repeating again: Negotiation is the highest-paid work in the world! Period. IT’S A SELLER’S MARKET NOW Since the Great Depression, we’ve seen Wall Street jump into the single-family house business. It was smart of these investors to recognize the opportunity, but the model they initially used is now flawed and not sustainable. As you probably know, Wall WITH ABUNDANT LEADS, YOU CAN GO FOR THE VERY BEST
DON’T BE SATISFIEDWITH JUST A DEAL HERE AND THERE
Street doesn’t change its style very quickly. Primarily, the hedge funds literally tripped over each other at mortgage foreclosure auctions all over the country. This was their primary way of obtaining a massive number of properties at discount. Unfortunately, there are about 70 percent fewer fore- closures in the country now, and bidders are paying above retail in many cases. And, they typically don’t get inside the house before they buy, so they have more risk exposure. The secondary way these funds were buying was to make blanket offers on houses using the Multiple Listing Service (MLS). Every time a house came on the market, most of the funds had Realtors making offers on everything. Well, guess what? The best opportunities are no longer at auction, nor on the MLS. Sure, you might find a deal here and there, and for some of you that’s all you want.
And if that is all you want, stop reading. If not, I’m going to suggest to you that to be extremely successful in the real estate single-family house game, you have to be extremely different. In order to be extremely different, you need to create a buy/sell machine. What is a buy/sell machine? Just ask RJ Palano from www. BuyCashFlowProperties.com. He wrote the book, “The Buy/Sell Machine,” which will be available next year. A buy/sell machine creates a funnel of leads—i.e., a list of peo- ple who want to sell their houses. Within this funnel of opportu- nities, you, as the buyer, decide which houses to: • Wholesale as-is • Rehab and retail to a homeowner
42 | think realty magazine september :: october 2016
thinkrealty . com / mag | 43
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