DRAFT FOR DISCUSSION PURPOSES ONLY
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
LEAD THE CREATION
Referenced in major business publications (domestic and international)
Thought leaders on business trends culturally relevant to our community
Widely recognized as the leader in creating opportunities for Black professionals, entrepreneurs, and students
What is our CURRENT STATE - 2019 • Not known by many AA students, entrepreneurs or professionals, membership growth is slow paced • Somewhat known as org that hosts the largest career expo for Black people • #1 MBA career fair, creating opportunities for all ethnicities, mainly internships • Today people who attend conference see potential. To others, we are unknown, or people feel we are best at the entry level. • The conference leads in the creation, but not so much outside of that • We are players but not the leaders; still in the explorer stage • Currently we are creating awareness of the lack of opportunities, but we could do a better job of creating the opportunities • We haven’t cracked into scale of business yet doing things more eciently • The conference leads in the creation, but not so much outside of that • We are players but not the leaders
What THINK BIG looks like • Revenue increased so that numerous programs are regional and year round • Member growth tripled from 14K • Preferred provider of professional development for Black professionals (Top Fortune 50+, Entry Sp/Ex) • Interview with Al Sharpton and NBMBAA leadership on what president’s focus should be for Blacks
CRITICAL INITIATIVES
2020 • Strengthen Public Relations placements to pro le opportunities created across association and within chapters • Add New Opportunities Campaign to Social Media Strategy (Pro le Members through chapters) • Re-Imagine BlackThink series for broader reach broader reach, more frequent, higher pro le panelists / subject matter experts, pull it virtual into a broadcast series • Attendance exceeds 300 • 2 sessions in 2020, 3 sessions in 2022 and 4 in 2024 • Begin brand strategy work
2022 • Identify and build member and leadership thought leader pro le through speaking, panels, personal branding support, etc. focused on building leadership and member thought leaders • Build membership opportunity exchange - Members share and are recognized (incentivized) for sharing career opportunities - Deployed and engaged through chapters • Develop advocacy, policy agenda and collaborate with relevant parties and organizations to implement • Commission and collaborate
2024 • Push and accelerate growth of Reputation and Brand through Brand Strategy
Headline Indicators • Number of Media
Placements regarding Opportunities Created (Educational, Wealth-Building and Professional Development) • Number of Requests for Appearance or inclusion in related organizations and events Planned for 2019-2020 • Fall Black Think, State of the Black Professional, Millennial Edition ($10K) • Spring 2020 Black Think: The Future of Work ($10K) • CBC 2020 participation and advocacy agenda
on relevant research that we will lead thought on through white papers
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