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Thanks, Bud! BASEBALL’S FORMER COMMISSIONER AND STREAMING TV
other popular sports leagues like World Wrestling Entertainment (WWE) and the National Hockey League (NHL). (It even assisted HBO!)
You don’t become America’s national pastime without learning how to adapt — and Major League Baseball (MLB) made the ultimate pivot.
In 2017, one of the biggest players in movies, Disney, invested in BAMTech, claiming a majority stake, and began its transition into streaming services. Soon after, as The Hustle reported in July 2021, Disney announced Disney+, a streaming platform whose features were similar to that of Netflix and BAM. In March 2021, Disney+ hit more than 100 million users, making it a powerhouse in streaming — all created because of BAMTech. Today, BAM and BAMTech are credited with being on the forefront of streaming services and continue to hold a power position over streaming and within entertainment companies. “Media companies are not good at tech and really struggle with large scale,” says investment analyst Rich Greenfield in The Verge. “They don’t trust companies like Google or Amazon, who want to displace them. BAM is seen as friendly.”
This October, MLB’s biggest stars and teams with the most wins all-time will take the field for the 2021 playoffs. The winners will be crowned champions of the world, but the league these champs call home already owns an equally prestigious title: the founders of streaming services. Their legendary reign started back in the early 2000s, when former MLB commissioner Bud Selig asked every team in the league to contribute $4 million for the creation of Baseball Advanced Media (BAM). At that time, the dot-com bubble had yet to burst, and Selig wanted America’s once favorite sport to “keep up with the times,” so to speak. BAM created a website for each team, but it soon took on other qualities that gave it an edge. The Hustle reports that BAM offered online video, multidevice watching services, and a large data and broadband structure before other major platforms even existed. BAM became such a smashing success that it soon became BAMTech and started creating platforms for
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