Customer Appreciation Isn’t Seasonal
Heat Up the Slow Months With a ‘Wow!’
A little customer appreciation can go a long way — after all, everyone likes to be treated well by the people they do business with. But if your appreciation stops at holiday cards and birthday offers, you might be missing the mark. Summer tends to be the slow season, so take the extra time to plan a newway to show customers you care. Host a Summer Event There’s no need to plan a black-tie gala. Summer is the season of relaxation, so keep it low-key, and let your clients know they are welcome to bring their friends and family. Here are a few fun ideas to consider: Host a barbecue at the office or local park. Make sure you have the proper permits first. ● Book a movie theater, and show the latest blockbuster. (We hear “Avengers: Infinity War” is pretty awesome.) • “I had three wisdom teeth removed by Dr. Graffeo. I received excellent quality of care from the staff at the front desk, the nurses, and Dr. Graffeo. I was very nervous, but Dr. Graffeo’s calm and reassuring manner made the experience as pleasant as it possibly could be. I had no pain and very little swelling after the surgery. I highly recommend this practice.” –Lara D. •
• Plan an adults-only scavenger hunt. Include local landmarks, offer prizes, and provide grown-up beverages afterward to make the event really memorable. ● Throw a block party. This one requires some planning, but if you pull it off, your clients will talk about it until next summer! Deliver One Big ‘Wow’ Social media makes it pretty easy to keep up with everyone’s lives, so look for an opportunity •
to share stories on social media about the cool, unexpected things businesses do. Wouldn’t you like to go viral for a good reason? Send Cards for Strange Holidays Sure, you mail cards during the winter holidays, but so does everyone else. Why not mail a card for National Doughnut Day on June 1? You can even include a coupon to a local doughnut shop. Or you can send a funny card with a picture of your office dog for National Mutt Day
to make a great impression on one customer. Maybe a client is expecting their first grandchild. Could they use a new stroller? Is a wedding anniversary coming up? Who wouldn’t love a limo ride and dinner at the nicest restaurant in the city? Go a bit over the top! People love
to announce that, thanks to your client’s support, your company is donating to a local animal shelter. These ideas maywork great for your clients, or you might need to brainstorm a bit. Your clients are as unique as your company, so don’t hesitate to find a special way to show them you care.
OUR PATIENTS SAY IT BEST
“My experience at the Westchester Oral & Maxillofacial Surgery & Implantology was exceptional. From the moment I stepped inside the pristine office space, I was welcomed in and directed to the back. Dr. Graffeo was very understanding and articulate in explaining the procedure being done and everything that my wisdom teeth removal would entail. The assistants were also very kind. The procedure was completed seamlessly. I was fortunate enough to not have any pain during the operation or afterward. Thank
you so much to Dr. Graffeo and his office staff for their care and concern. I wish I had more wisdom teeth so that I could revisit!” –Sarah H. “Dr. Linsky is incredible! He extracted my tooth and placed my implant all in the same day. It was pain-free, and Dr. Linsky talks you through the entire procedure.” –Noelia L.
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