3.0 Indicia for FirstSort Whistl’s sortation machines can only accept blank envelopes without the Whistl indicia, and this will be printed as it is sorted through the sortation machine. Customers must still indicate on the tray card that they need to have the FirstSort indicia sprayed onto the mail piece. Mailing items will only be accepted at Whistl DSA Centres if they bear an indicia approved by Whistl. The indicia cannot be used to access retail end-to- end services or for any other purpose than as set out in the Agreement and this Guide 3.1 FirstSort indicia Envelopes should be white or light coloured and free from graphics or print, so that the indicia will show up on the mail piece when it is sprayed on. 3.2 Return addresses and undeliverable mail Customers must ensure that every mailing item is clearly marked with a return address. Return addresses that are pre-printed on the reverse side an envelope must be within the 40mm zone from the top of the mail piece, but not in the Royal Mail return mail mark zone – an area 40mm x 40mm from
the top left of the reverse side of the envelope. Return addresses that are pre-printed on the front of an envelope must NOT interfere with the indicia zone and extend no lower than 28mm from the top edge of the envelope. The return address must also be no closer than 12mm to the delivery address.
It is recommended that that the return address is always preceded with ‘Return Address’.
Any undeliverable mail will be returned to the UK return to sender address, detailed on the mailing item. The return address should consist of: • PO Box Number (optional). • The Customer Reference Number. This is optional, each customer has one or more unique four digit identification numbers ascribed to them e.g. one number may denote a promotional mailing, one may denote a transactional mailing. • The customer name (fixed element of the address). • Post town (fixed element of the address). • PO Box Postcode (fixed element of the address). Any alterations to this format should be clarified with a Whistl Account Manager. It is the responsibility of customers to ensure compliance with the return address format and position on the envelope.
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