Build a Millionaire’s Library What does every successful person have in common? They read. Avid reading is a key characteristic of the ultra successful because, through great ideas, you can learn how to achieve your full potential. If you want to be more successful in business and in life, you should definitely add these great books to your reading list. ‘Business Adventures: Twelve Classic Tales From the World of Wall Street’ by John Brooks Who read it? Bill Gates, founder of Microsoft Famously loaned to Bill Gates by Warren Buffett himself, “Business Adventures” was written and originally published shortly after the stock market crash of 1962. In this book, John Brooks recorded the successes and failures of 12 major companies of the era, including Ford, Xerox, and General Electric. From 1903–1908, renowned German poet Rainer Maria Rilke wrote letters to a young, aspiring poet. These candid thoughts from one of the greatest artistic minds offer insights on life, love, and how to fully experience the world we live in. Each letter is a valuable reminder that we should never underestimate our own artistic spirit. ‘It’s Not About the Coffee: Leadership Principles From a Life at Starbucks’ by Howard Behar Who read it? Katrina Lake, founder and CEO of Stitch Fix Starbucks is known for its quick coffee and seasonally controversial cups, but that’s not what turned the company into a world-conquering success. In “It’s Not About the Coffee,” Howard Behar highlights the importance of company culture and the role business leaders play in helping their team members reach their full potential. ‘Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration’ by Ed Catmull With Amy Wallace Who read it? Mark Zuckerberg, co-founder and CEO of Facebook Ed Catmull, co-founder of Pixar, is responsible for some of the most successful animated movies in the history of cinema. “Creativity, Inc.” explores the creative process behind such films and how this process can be replicated in any industry. Forbes has suggested that Catmull’s book “just might be the best business book ever written.” Book Recommendations From the Ultra Successful ‘Letters to a Young Poet’ by Rainer Maria Rilke Who read it? Jen Rubio, co-founder and president of Away
This past summer, 100,000 employees from businesses across Canada and the northeastern United States were informed they were being sued. They received this troubling news over email and were warned that they had seven days to reply before the lawsuit would move forward. The exact nature of the lawsuit wasn’t clear until the employees downloaded the encrypted document attached to the email. Unfortunately, what was hidden inside the document proved to be almost worse than an unexpected lawsuit: It was a Trojan program that installed malware on their computers. None of these employees were actually facing lawsuits, at least, not from the law offices the email claimed to be from. These emails were part of a phishing scheme, one that utilizes fear to make people act without thinking and accidentally download a malicious program. Legal threats are a popular tactic among phishing schemes today. There’s nothing like the threat of a lawsuit to make someone open an email from an unfamiliar source. While this scheme used malware, Trojans are also used to install ransomware, locking users out of their systems and forcing them to pay a ransom in order to get their data back. Phishers don’t need everyone to fall for their tricks; just a tiny percentage of employees need to open the email and download the malware in order for the scammers to enjoy a good payday. It’s not hard to understand why someone would fall for a phishing scheme like this — no one wants to get sued. This latest scheme is a good reminder that you should be wary of any email you weren’t expecting. Phishers can use fake legal threats, spoof a CEO’s email, and even mimic a warning from your bank. Every email should be regarded with extreme suspicion. If an email seems even remotely suspicious, send it to the trash. Never download any attachments or reply to these emails. If you’re worried that an email might be legitimate, do the leg work and reach out to the sender over the phone to verify before opening the email. Make sure your team is trained on this same protocol. A couple extra minutes to make a phone call can save you from a costly mess. Phishing Schemes’ Secret Weapon: Legal Threats
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