Think about it: You have to spend money to acquire a lead. Once you have that lead, somewhere between 0–35 percent of those leads will buy. What if you simply knew your numbers and got more existing leads to convert into customers? Wouldn’t that be cheaper and easier than finding more lead sources you need to convert? For most companies, the cost of lead conversion is far less than the cost of generating a new lead, which is why this is a super easy way to make sure you crush it in 2019.
out. We track total bad leads to make sure we don’t have a lead-quality issue with any of our lead sources. Once we know our good lead and bad lead numbers, the other number we look at is total leads with unknown quality. This would be someone who was on a webinar and registered there but didn’t take our free offer that would have given us the full contact info we’d need to qualify the lead.
18 of your qualified leads (29 percent) become opportunities for your salespeople to get on a sales call. Of those opportunities, your salespeople convert six (33 percent) of those qualified opportunities and turn them into new customers.
These numbers aren’t bad, but they’re also not great.
LEADS TO OPPORTUNITIES
Let me ask you this, though: What if we could simply make a few small tweaks to these numbers and have a massive impact? If we worked hard and were able to make small improvements on the above numbers, would it be worth the time and effort? In this scenario, there are three easy tweaks that you could make to have an impact on total new sales. The number to work on is the number of qualified leads. We have 100 leads coming in, but only 63 are qualified. In this scenario, we could easily increase this number by 20 percent to total 75 qualified leads. The improvements could result from making more offers or adjusting lead sources. Either way, a
The next area to look at is leads to opportunities. If you have 100 quality leads and can’t get any of them to take a sales meeting, your leads aren’t doing you a ton of good.
To start, the first thing you need to do is get accurate numbers.
OPPORTUNITIES TO CUSTOMERS
I can’t tell you how important this is in your business, but it is especially important when it comes to sales. These are the numbers you’ll need to know — minimum.
The final number is how many qualified opportunities you have and how many of those convert to an appointment.
QUALIFIED LEADS
LET’S LOOK AT THESE NUMBERS IN ACTION.
We use total qualified leads as our primary number here at The Newsletter Pro. This number excludes bad leads. Step one is to understand what a good lead is for your company. For us at The Newsletter Pro, a bad lead is someone who doesn’t have a real business or is just starting
Let’s assume you generate 100 leads and are able to qualify 63 of them.
Now you have 63 qualified leads.
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In his book, Harrison reveals what good intentions, passion, and effort can do, not just for one country or village, but for the whole world. Businesses have the ability to change the world, as Harrison proves through his passion and efforts. The book doesn’t force the reader to think or see in a particular way. Instead, his writing captivates the audience through the genuinely moving and inspirational nature of his story. Since it first started, charity: water has become widely known for being the most admired and well-trusted charity and nonprofit in the world. Readers who have heard of the charity can now experience the history of this nonprofit themselves. “Thirst” shows readers that one person can make a difference through enough determination and hard work.
Have You Heard the Good News?
Mark 12:33 — ”To love him with all your heart, with all your understanding and with all your strength, and to love your neighbor as yourself is more important than all burnt offerings and sacrifices.” John 3:16 — ”For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.” 1 John 4:7-8 — ”Dear friends, let us love one another, for love comes from God. Everyone who loves has been born of God and knows God. Whoever does not love does not know God, because God is love.”
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