building and growing my contact list.”Willie Sutton was an infamous bank robber who was arrested and jailed so often, he was asked, “Willie, why do you keep robbing banks?” He replied, “Because that’s where the money is.” Your ability to do the first four Critical Activities is where the money is. Make sense? Okay!
lose, then don’t go to Convention. Otherwise, go to Convention. And ADVANCE meetings. And Leadership Celebrations. You have to stay plugged in because you’re human. You can almost predict someone is going to hit a flat spot when they stop plugging in. It’s an 18-year learned lesson, so don’t make the mistake of not staying plugged in. If you are advancing, you need to go because the Marketing Executives at the events need you and you’ll earn more. If you’re not advancing, you need to be there even more! Everyone needs to stay plugged in.
that sometimes we focus on the wrong thing. Melaleuca is the best business model I’ve ever seen, but some customers are going to cancel. However, we have a 96 percent monthly reorder rate! If you focus on the 4-percent cancellations, you will stop. Get over it. It’s a part of
IT’S NOT “CAN YOU AFFORD
life. It’s what people do. Move on. I always say that if you work a job in corporate America, you work 9 a.m. to 5 p.m. Monday through Friday, and then they pay you. What’s your cancellation rate? One hundred percent. You just cancelled one hundred percent of the work CONVENTION?” IT’S “CAN YOU AFFORD NOT TO GO?” you did last week. On Monday morning you have to get up and do it all over again. Be accountable. Not being accountable is one of the big mistakes. Here’s what’s interesting! Potential customers are drawn to the Melaleuca business model because of
6. CONSISTENCY
Author Pete Sampras said in his book, “Consistency is the essence of greatness.” Here’s what I love about consistency. When we’re born, God is not standing up above saying, “Let’s see. Krista is going to be great at consistency, but that guy is going to be a slouch when it comes to consistency.” No, consistency is a choice. Anybody can make the decision to be consistent. It’s not easy, but it’s worth it – drastically worth it! Once you master the first four Critical Activities, it all becomes about being consistent.
mode at a different points, but it is the pothole you have to avoid at all costs. Here’s how it happened in my life. In 2004, I just missed my goal by two product points – by a Whitening Tooth Polish I missed a significant goal! Three months later I missed that same goal by three product points – by one Tub & Tile ™. So what did I do? I started to think things like, “If Sally had “BE SERIOUS ABOUT YOUR DECISION AND YOU CAN ABSOLUTELY CHANGE YOUR LIFE.” enrolled one person, I would have hit my goal,” and I slipped into management mode. What would have been a better, easier solution? Build a Director and enrol personal production. Inactivity breeds fear and failure. Personal production builds confidence and success. So if you want to feel good about your business, get out there, enrol a customer, build a Director, and watch what happens!
their best option; and then help them make a decision to achieve the goal no matter what. We all have 24 hours in a day, we all have the same products, and we all have the same Compensation Plan. Most of the time what determines success is between your ears – in your mindset. Be serious about your decision and you can absolutely change your life.
8. AVOID THE
DANGER ZONES On the New Jersey Turnpike, you can take some exits and see some really beautiful areas, or take the wrong exit and you might not get back on the turnpike. What are some of the exits that you want to avoid in Melaleuca? Be careful what you focus on. Author Mark Victor Hansen is a friend of mine, and he wrote a book on the power of focus. He explains it’s not that we don’t focus, it’s
5. MASTER THE BASICS Vince Lombardi was hired by the Green Bay Packers, and what he did in his first meeting with the team is on video with old, grainy footage. He walks in the room, holds up a football, and says, “Gentlemen, this is a football.” He spent the whole first year teaching professionals the basics! In every profession, every sport, every business, there are the basics. It’s the basics that win, always. It’s a universal rule. In football, it’s block and tackle. In Melaleuca, it’s the first four Critical Activities. Every BEST Series that comes out is on one of those four Critical Activities. Listen to them all, study them, master them. It all comes down to how well you can do the basics. Are you great at building your contact List? Outstanding! Are you great at presenting? Present until you can’t talk anymore! If you have a strength, maximise it. If not, one of the biggest ways you can grow in your life is to turn a weakness into a strength. So if growing your contact list is a challenge, say, “I am going to become a master at
7. AWAYS STAY PLUGGED IN
4. PERSONAL
PRODUCTION If you invited 300 guests to a party at your home and you knew you had a giant pothole right at the front of the driveway that would ruin their cars, would you tell them, “Hey, come on over! Oh man, that’s a shame you busted up your car”? No, you would tell them there’s a pothole! So here’s the pothole you should teach your team about: management mode. At some point, many business builders start to think like this: “I now have ten Marketing Executives in my organisation, so I’ve got to start managing my team.” Everybody may be tempted to get into management
A mobile device is an amazing piece of equipment that becomes worthless if you leave it unplugged. With Melaleuca, what do you plug into? Melaleuca events! It’s what you learn after you “know everything” that makes all the difference. Convention is a nonnegotiable. It’s not “Can you afford Convention?” It’s “Can you afford not to go?” My nephew Christian tells everyone it would have cost him $2.4 million to not go to Convention because if he didn’t go to Convention, he wouldn’t be a National Director. So if you have an extra $2.4 million lying around that you don’t care if you
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