EskoWorld (CONT’D FROM PAGE 39) The Big Easy
and labels converters, brand representatives and packag- ing experts contributed ideas, suggestions and feedback on how the fictional product should be transformed. Leveraging agentic AI capabilities within the Esko eco- system, those suggestions were swiftly translated into design concepts and packaging options live on the big screen. Multiple creative directions were generated, re- fined and evaluated before attendees collectively select- ed the preferred final design. The demonstration represented a practical illustration of the Esko ‘Spec to Pack’ vision, connecting specifica- tions, assets, workflows and production processes in a single digital environment, and the reveal generated en- thusiastic reactions from the audience. The Dot Awards Esko unveiled the winners of its inaugural Dot Awards, a new global competition celebrating excellence and inno- vation in flexographic print production. Presented for the first time at Esko World 2026, the awards recognize printers that are pushing the boundaries of print quality, process control and technological achieve- ment through the use of Esko screening technologies. “The Dot Awards were created to recognize the ex- traordinary work being produced every day by flexog- raphic printers across the globe,” said Eddy Fadel, Esko GM Flexo. “These awards celebrate not only outstand- ing print quality, but also the innovation, expertise and
Esko demonstrated the power of its latest packaging innovations by redesigning a pouch, preparing produc- tion-ready artwork, printing and converting the finished packaging and delivering the final product to attendees at Esko World 2026 — all within just 48 hours. The live demonstration, known as ‘The Big Easy’, was one of the highlights of this year’s Esko World event. “The challenge was intentionally straightforward and familiar to anyone who has ever worked in packaging,” said De Roeck. “An imaginary brand owner contacted the team with an urgent request, wanting to completely rede- sign an existing product line because the current packag- ing no longer appealed to its target audience. “The brief, as explained to the Esko World audience, called for a comprehensive refresh, including changes to colors, graphics, text, structure elements and overall visu- al appeal,” said Jan. “The catch was that the new pouch needed to be designed, approved, produced and deliv- ered to Esko World attendees within just 48 hours.” What followed was a live demonstration of the latest Esko innovations working together as part of a fully con- nected packaging ecosystem. Beginning during the open- ing plenary session of Esko World, attendees were invited to actively participate in the redesign process. Using in- teractive audience engagement, the gathered packaging
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40 June 15, 2026
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