This is an introductory guide to Instagram, covering how to set up an account and get to grips with the basics of using the platform effectively.
Instagram Social Media Toolkit
What is Instagram
Instagram is the most popular social media platform for sharing photos, videos and reels. You can create an Instagram account as an individual or as an organisation (business profile) and use it to update those that follow or view your account on news, stories, activities, and events. Instagram is great for providing interested parties with visual updates on your organisation’s activities. Facebook functions
• Instagram Business – you can switch your account to a business account to unlock more features, access a resource hub, and a range of other tools. You can also pay to turn your content into ads to help you grow your reach and use Instagram Insights to understand what works best with your followers. • Instagram Fundraisers – Instagram offers eligible charitable organisations the opportunity to fundraise and collect donations via the platform.
• Posting – Instagram allows you to post photos, videos, and reels. Using relevant hashtags (i.e., #community, #sport etc.) in your captions is an effective tool to increase the reach of your content on Instagram. • Live videos – Instagram allows the user to start live videos and receive real-time comments and reactions. This is a great way for organisations to host Q&As, respond to real-time questions, or to stream activities, training, events and competitions. • Sharing – If you see a piece of content which you feel your community and followers would like, you can share it on your story (a 24hr post that appears alongside your name). This can be a form of collaboration which allows you to promote someone else’s content or share your own.
3. Click the ‘Sign Up’ link 4. Provide your email address, full name, a unique username, and strong password*, or log in with your Facebook details. * It is important to choose a strong
How to set up an Instagram account
1. Type ‘instagram.com’ into the search bar of your search engine (Google, Safari, Edge etc).
password for all social media platforms. You can make your password strong by ensuring it has the following attributes: • UPPERCASE and lowercase letters • Numbers • Symbols (. , ! ? @) • Includes no personal information (name, date of birth) • Is different to your other passwords • Longer than 8 characters
2. Click the ‘Instagram’ link in the search results.
Continued >
4. Write a caption for your picture and add a location if suitable. Then click ‘Share’ to post*. * Be mindful of who can see your tagged locations when you post. Never include your home address or information surrounding young participants (such as school name) in your location.
Continued >
5. Now that you have created your Instagram account, you can personalise your account with a profile picture and bio. To learn more about personalising your account, read the step-by-step guide at www.wikihow.com/Use-Instagram. How to share photos or videos
1. On the left-hand side, select the square icon at the bottom. 2. Click ‘Select from computer’ and navigate your computer storage to find the picture you wish to upload. 3. Crop the image and resize to ensure the main part of the image is in the centre. You will need to upload pictures that have already been uploaded onto your computer.
How to engage with other content 1. To ‘like’ content, click the heart icon. To comment on a post, click the speech bubble and type your comment into the text box.
How to follow other accounts 1. On the left of the screen, click the magnifying glass icon and type in the name of the account you’re looking for.
2. On their page, click the ‘Follow’ button. Now their posts will show on your homepage.
How to send messages 1. Click the paper airplane icon on the left of the screen.
3. Type the name of your recipient and select them from the list. 4. Begin typing your message, and press enter to send. How to download the app Instagram is most often used on mobile phones and tablets as it is easier to take photos and immediately upload them through the app. In order to access Instagram on your phone follow the steps below to install the Instagram app. The process for creating and using your account will be the same as outlined above. 1a. If you own an android phone – search the Google Play store for ‘Instagram’. Click the ‘Install’ button to begin installing the app.
2. Here you’ll be able to see all your previous messages, sorted by recipient. To send a new message, either click on their chat, or click the new message icon on the top right (or the ‘send message’ button on the right).
Continued >
Continued >
Things to consider when using Instagram: • Ensure your posts are positive and that your followers and comments are monitored. • Using hashtags and tag partners in posts to reach a wider audience. • Research the pros and cons of personal versus business accounts. Unlike personal accounts, business accounts cannot be set to private and some features of business accounts are limited to accounts with 10,000 users and above. • You can link Instagram Business, WhatsApp Business and Facebook Page accounts. • You’ll need to check if you’re eligible for Instagram fundraisers and donations and make an application. Be sure to check any terms and fees that might apply.
1b. If you own an Apple phone (iPhone) – Search the Apple App Store for ‘Instagram’, then install the app.
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7Made with FlippingBook - professional solution for displaying marketing and sales documents online